Category AI Visibility Report
Augers AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈5,218
Est. AI queries / month
17
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 17 buyer topics in Augers across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 5,218 AI queries per month.
- StrikeMaster leads the AI shelf with 10.7% of brand mentions, followed by Eskimo (9.6%) and Ion (7.6%). The top three hold 27.9% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “hand ice augers” (top keyword “hand ice augers”, ~1,000 searches/mo).
- AI answers lean on reddit.com most (31.8% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | StrikeMaster | 779 | 10.7% |
| 2 | Eskimo | 700 | 9.6% |
| 3 | Ion | 551 | 7.6% |
| 4 | RYOBI | 358 | 4.9% |
| 5 | RIDGID | 358 | 4.9% |
| 6 | Power Planter | 340 | 4.7% |
| 7 | EGO | 286 | 3.9% |
| 8 | Jiffy | 229 | 3.1% |
| 9 | Digga | 224 | 3.1% |
| 10 | Earthquake | 163 | 2.2% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| hand ice augers | ≈1,357 | hand ice augers | 1,000 |
| anchor augers | ≈1,296 | anchor augers | 1,300 |
| excavator augers | ≈1,283 | mini excavator augers | 880 |
| gas powered ice augers | ≈1,282 | jiffy ice augers | 1,600 |
| ice augers | — | ice augers for fishing | 8,100 |
| garden augers | — | garden augers | 2,400 |
| augers for drills | — | drill bit augers | 12,100 |
| tractor augers | — | post hole augers for tractors | 1,900 |
| electric augers | — | electric augers | 2,400 |
| drain augers | — | drain augers | 14,800 |
| post hole augers | — | post hole augers for rent | 12,100 |
| hand augers | — | augers hand | 6,600 |
| ice augers for drills | — | drill ice augers | 2,400 |
| gas powered augers | — | gas powered augers | 2,400 |
| earth augers | — | drilling augers | 6,600 |
| toilet augers | — | augers for toilets | 74,000 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 375 | 31.8% |
| homedepot.com | 115 | 9.8% |
| in-depthoutdoors.com | 77 | 6.5% |
| rapala.com | 52 | 4.4% |
| protoolreviews.com | 47 | 4% |
| lowes.com | 42 | 3.6% |
| ioniceaugers.com | 41 | 3.5% |
| powerplanter.com | 32 | 2.7% |
Related category reports
FAQ
Which brands do AI assistants recommend most for augers?
Over the last 30 days the top brands by AI mention share are: StrikeMaster (10.7%), Eskimo (9.6%), Ion (7.6%), RYOBI (4.9%), RIDGID (4.9%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about augers?
GEOly estimates ~5,218 AI queries per month in this category across 17 buyer topics, led by “hand ice augers”.
Which sources do AI engines cite for augers?
The most-cited domains are: reddit.com, homedepot.com, in-depthoutdoors.com, rapala.com, protoolreviews.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.