Category AI Visibility Report
Pliers AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈31,219
Est. AI queries / month
22
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 22 buyer topics in Pliers across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 31,219 AI queries per month.
- Knipex leads the AI shelf with 25% of brand mentions, followed by CHANNELLOCK (12.3%) and Klein (8.7%). The top three hold 46% combined — a concentrated shelf where challengers need a differentiated topic wedge.
- The highest-demand topic is “Locking needle nose pliers” (top keyword “locking pliers needle nose”, ~3,600 searches/mo).
- AI answers lean on reddit.com most (33.5% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Knipex | 2,287 | 25% |
| 2 | CHANNELLOCK | 1,121 | 12.3% |
| 3 | Klein | 791 | 8.7% |
| 4 | IRWIN | 570 | 6.2% |
| 5 | Milwaukee | 500 | 5.5% |
| 6 | GEARWRENCH | 221 | 2.4% |
| 7 | Xuron | 217 | 2.4% |
| 8 | Tekton | 217 | 2.4% |
| 9 | Crescentt | 152 | 1.7% |
| 10 | Lisle | 145 | 1.6% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Locking needle nose pliers | ≈5,597 | locking pliers needle nose | 3,600 |
| Crimping pliers | ≈5,574 | crimping pliers | 3,600 |
| Pliers sets | ≈5,468 | pliers set | 8,100 |
| Fencing pliers | ≈5,128 | fencing pliers | 4,400 |
| Split ring pliers | ≈4,868 | split ring pliers | 5,400 |
| Oil filter pliers | ≈4,584 | oil filter pliers | 3,600 |
| Pliers wrench | — | pliers wrench | 6,600 |
| Needle nose pliers | — | needle nose pliers | 49,500 |
| Tongue and groove pliers | — | pliers channel locks | 27,100 |
| Combination pliers | — | combination pliers | 5,400 |
| Hog ring pliers | — | hog ring pliers | 9,900 |
| Lineman pliers | — | lineman pliers pliers | 27,100 |
| Safety wire pliers | — | safety wire pliers | 5,400 |
| Fishing pliers | — | fishing pliers | 6,600 |
| Welding pliers | — | welding pliers | 2,900 |
| Diagonal cutting pliers | — | cutter diagonal pliers | 14,800 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 477 | 33.5% |
| knipex.com | 138 | 9.7% |
| protoolreviews.com | 97 | 6.8% |
| channellock.com | 88 | 6.2% |
| bobvila.com | 74 | 5.2% |
| homedepot.com | 59 | 4.1% |
| knipex-tools.com | 58 | 4.1% |
| journeymanhq.com | 41 | 2.9% |
Related category reports
FAQ
Which brands do AI assistants recommend most for pliers?
Over the last 30 days the top brands by AI mention share are: Knipex (25%), CHANNELLOCK (12.3%), Klein (8.7%), IRWIN (6.2%), Milwaukee (5.5%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about pliers?
GEOly estimates ~31,219 AI queries per month in this category across 22 buyer topics, led by “Locking needle nose pliers”.
Which sources do AI engines cite for pliers?
The most-cited domains are: reddit.com, knipex.com, protoolreviews.com, channellock.com, bobvila.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.