Category AI Visibility Report
Wax Melts AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈2,992
Est. AI queries / month
15
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 15 buyer topics in Wax Melts across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 2,992 AI queries per month.
- Goose Creek leads the AI shelf with 28.2% of brand mentions, followed by Better Homes & Gardens (10.5%) and Happy Wax (8.9%). The top three hold 47.6% combined — a concentrated shelf where challengers need a differentiated topic wedge.
- The highest-demand topic is “Fall wax melts” (top keyword “wax melts fall”, ~480 searches/mo).
- AI answers lean on reddit.com most (40.7% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Goose Creek | 1,362 | 28.2% |
| 2 | Better Homes & Gardens | 505 | 10.5% |
| 3 | Happy Wax | 431 | 8.9% |
| 4 | ScentSationals | 219 | 4.5% |
| 5 | Yankee Candle | 198 | 4.1% |
| 6 | Shortie's Candle Company | 126 | 2.6% |
| 7 | Clean Haven Naturals | 92 | 1.9% |
| 8 | Kringle Candle Company | 84 | 1.7% |
| 9 | AIRE | 75 | 1.6% |
| 10 | Pet House | 71 | 1.5% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Fall wax melts | ≈764 | wax melts fall | 480 |
| Essential oil wax melts | ≈754 | wax melts with essential oils | 720 |
| Fragrance oil wax melts | ≈748 | fragrance oil wax melts | 590 |
| wax melts cubes | ≈726 | wax melts cubes | 320 |
| Long lasting wax melts | — | how long do wax melts last | 880 |
| Christmas wax melts | — | wax melts christmas | 590 |
| Non-toxic wax melts | — | wax melts non toxic | 1,300 |
| Jelly wax melts | — | jelly wax melts | 880 |
| wax melts with money inside | — | cash wax melts | 3,600 |
| Soy wax melts | — | soy candle wax melts | 8,100 |
| Scented wax melts | — | fragrant wax melts | 2,400 |
| Pet safe wax melts | — | pet safe wax melts | 1,000 |
| DIY wax melts | — | how do i make wax melts | 1,600 |
| wax melts for warmers | — | wax melts for scentsy | 5,400 |
| Strong scented wax melts | — | strong wax melts | 320 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 287 | 40.7% |
| bobvila.com | 58 | 8.2% |
| candlescience.com | 55 | 7.8% |
| walmart.com | 49 | 7% |
| mychemicalfreehouse.net | 36 | 5.1% |
| goosecreek.com | 32 | 4.5% |
| customcraftsandscents.com | 18 | 2.6% |
| jewelrycandles.com | 18 | 2.6% |
FAQ
Which brands do AI assistants recommend most for wax melts?
Over the last 30 days the top brands by AI mention share are: Goose Creek (28.2%), Better Homes & Gardens (10.5%), Happy Wax (8.9%), ScentSationals (4.5%), Yankee Candle (4.1%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about wax melts?
GEOly estimates ~2,992 AI queries per month in this category across 15 buyer topics, led by “Fall wax melts”.
Which sources do AI engines cite for wax melts?
The most-cited domains are: reddit.com, bobvila.com, candlescience.com, walmart.com, mychemicalfreehouse.net. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.