Category AI Visibility Report
Trekking Poles AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈540
Est. AI queries / month
20
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 20 buyer topics in Trekking Poles across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 540 AI queries per month.
- Black Diamond Equipment leads the AI shelf with 33.7% of brand mentions, followed by LEKI (29.5%) and REI (7.8%). The top three hold 71% combined — a concentrated shelf where challengers need a differentiated topic wedge.
- The highest-demand topic is “Shock absorbing trekking poles” (top keyword “trekking poles shock absorbing”, ~170 searches/mo).
- AI answers lean on outdoorgearlab.com most (32.8% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Black Diamond Equipment | 2,540 | 33.7% |
| 2 | LEKI | 2,223 | 29.5% |
| 3 | REI | 586 | 7.8% |
| 4 | Cascade Mountain Tech | 526 | 7% |
| 5 | MSR | 274 | 3.6% |
| 6 | L.L.Bean | 249 | 3.3% |
| 7 | Montem | 112 | 1.5% |
| 8 | Paria Outdoor Products | 100 | 1.3% |
| 9 | Trekology | 97 | 1.3% |
| 10 | Komperdell | 88 | 1.2% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Shock absorbing trekking poles | ≈271 | trekking poles shock absorbing | 170 |
| Trekking poles for trail running | ≈269 | trekking poles for running | 170 |
| Aluminum trekking poles | — | aluminium trekking poles | 3,600 |
| Trekking poles for hunting | — | trekking poles for hunting | 390 |
| Lightweight trekking poles | — | best trekking poles for backpacking | 5,400 |
| Cork handle trekking poles | — | alpine carbon cork trekking poles | 170 |
| Trekking poles sizing | — | trekking poles height | 320 |
| Trekking poles reviews | — | best trekking poles | 5,400 |
| Women's trekking poles | — | best trekking poles women | 720 |
| Trekking poles for backpacking | — | best trekking poles for backpacking | 5,400 |
| Trekking poles how-to guides | — | how to use trekking poles for hiking | 1,600 |
| Trekking poles for women | — | best trekking poles women | 720 |
| Adjustable trekking poles | — | trekking poles adjustable | 5,400 |
| Collapsible trekking poles | — | collapsible trekking poles | 4,400 |
| Carbon fiber trekking poles | — | carbon fiber trekking poles | 1,300 |
| Trekking poles with accessories | — | trekking poles rubber tips | 880 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| outdoorgearlab.com | 562 | 32.8% |
| rei.com | 411 | 24% |
| reddit.com | 377 | 22% |
| cleverhiker.com | 81 | 4.7% |
| lekiusa.com | 48 | 2.8% |
| outdoorlife.com | 40 | 2.3% |
| nymag.com | 31 | 1.8% |
| irunfar.com | 25 | 1.5% |
FAQ
Which brands do AI assistants recommend most for trekking poles?
Over the last 30 days the top brands by AI mention share are: Black Diamond Equipment (33.7%), LEKI (29.5%), REI (7.8%), Cascade Mountain Tech (7%), MSR (3.6%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about trekking poles?
GEOly estimates ~540 AI queries per month in this category across 20 buyer topics, led by “Shock absorbing trekking poles”.
Which sources do AI engines cite for trekking poles?
The most-cited domains are: outdoorgearlab.com, rei.com, reddit.com, cleverhiker.com, lekiusa.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.