Category AI Visibility Report
Games AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈108,381
Est. AI queries / month
22
Buyer topics monitored
40
Brands on the AI shelf
4
Categories covered
Key insights
- Over the last 30 days, GEOly monitored 22 buyer topics in Games across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 108,381 AI queries per month.
- Gamma+ leads the AI shelf with 3.4% of brand mentions, followed by Magic: The Gathering (2.7%) and Codenames (2.3%). The top three hold 8.4% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “party board games” (top keyword “board games codenames”, ~90,500 searches/mo).
- AI answers lean on reddit.com most (30.7% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Gamma+ | 321 | 3.4% |
| 2 | Magic: The Gathering | 250 | 2.7% |
| 3 | Codenames | 212 | 2.3% |
| 4 | Paulson | 210 | 2.2% |
| 5 | Ticket to Ride | 190 | 2% |
| 6 | Pokémon Trading Card Game | 187 | 2% |
| 7 | Azul | 179 | 1.9% |
| 8 | Apache | 166 | 1.8% |
| 9 | Lorcana | 158 | 1.7% |
| 10 | Carcassonne | 154 | 1.6% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| party board games | ≈39,127 | board games codenames | 90,500 |
| 2 player card games | ≈36,649 | 2 player card games | 40,500 |
| social deduction board games | ≈31,064 | social deduction board games | 27,100 |
| Plastic poker chips | ≈798 | plastic poker chips | 480 |
| Poker chips for cash games | ≈743 | poker chips amount | 1,000 |
| best bingo sets | — | bingo | 201,000 |
| family board games | — | guess who game | 33,100 |
| strategy board games | — | strategy board games | 74,000 |
| classic board games | — | monopoly board game | 90,500 |
| Trading card games | — | trading card games | 246,000 |
| Crazy Eights card games | — | crazy 8 card games | 49,500 |
| Go Fish card games | — | card games go fish rules | 49,500 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 493 | 30.7% |
| pokerchipforum.com | 141 | 8.8% |
| pokerfoundry.net | 111 | 6.9% |
| wargamer.com | 104 | 6.5% |
| gamesradar.com | 81 | 5% |
| boardgamegeek.com | 74 | 4.6% |
| apachepokerchips.com | 42 | 2.6% |
| target.com | 28 | 1.7% |
Category reports inside
| Category | Est. AI queries / mo | Topics | Top brand in AI |
|---|---|---|---|
| Board Games | ≈70,191 | 8 | Codenames |
| Card Games | ≈36,649 | 5 | Gamma+ |
| Poker Chips | ≈1,541 | 8 | Paulson |
| Bingo Sets | — | 1 | GSE Games & Sports Expert |
FAQ
Which brands do AI assistants recommend most for games?
Over the last 30 days the top brands by AI mention share are: Gamma+ (3.4%), Magic: The Gathering (2.7%), Codenames (2.3%), Paulson (2.2%), Ticket to Ride (2%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about games?
GEOly estimates ~108,381 AI queries per month in this category across 22 buyer topics, led by “party board games”.
Which sources do AI engines cite for games?
The most-cited domains are: reddit.com, pokerchipforum.com, pokerfoundry.net, wargamer.com, gamesradar.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.