Category AI Visibility Report
Toy Guns AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈5,640
Est. AI queries / month
15
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 15 buyer topics in Toy Guns across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 5,640 AI queries per month.
- Nerf leads the AI shelf with 17.6% of brand mentions, followed by Dart (17.5%) and Zuru (15.6%). The top three hold 50.7% combined — a concentrated shelf where challengers need a differentiated topic wedge.
- The highest-demand topic is “Shell ejecting toy guns” (top keyword “shell ejecting toy guns”, ~1,600 searches/mo).
- AI answers lean on reddit.com most (29.6% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Nerf | 851 | 17.6% |
| 2 | Dart | 847 | 17.5% |
| 3 | Zuru | 754 | 15.6% |
| 4 | Parris Toys | 166 | 3.4% |
| 5 | Adventure Force | 163 | 3.4% |
| 6 | Hubley | 120 | 2.5% |
| 7 | Gonher | 96 | 2% |
| 8 | X-Laser | 71 | 1.5% |
| 9 | Gel Blaster | 61 | 1.3% |
| 10 | Squad Hero | 58 | 1.2% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Shell ejecting toy guns | ≈1,432 | shell ejecting toy guns | 1,600 |
| Cowboy toy guns | ≈1,432 | toy cowboy guns | 1,000 |
| Toy guns with holsters | ≈1,399 | toy guns with holsters | 1,000 |
| Wooden and metal toy guns | ≈1,377 | wood toy guns | 590 |
| Nerf toy guns | — | nerf guns | 165,000 |
| Character toy guns | — | web shooter toy | 1,600 |
| Cap toy guns | — | cap guns toy | 4,400 |
| Military toy guns | — | rocket launcher toy | 1,900 |
| Toy guns for kids by age | — | children's toy guns | 6,600 |
| Pistol and revolver toy guns | — | toy glock guns | 2,400 |
| Rifle and sniper toy guns | — | toy shot guns | 4,400 |
| Realistic toy guns | — | toy realistic guns | 5,400 |
| Machine gun style toy guns | — | toy mini guns | 1,300 |
| Water and bubble toy guns | — | bubble gun toy | 1,600 |
| Laser tag toy guns | — | laser tag guns toy | 5,400 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 233 | 29.6% |
| target.com | 94 | 11.9% |
| walmart.com | 78 | 9.9% |
| gamesradar.com | 57 | 7.2% |
| cpsc.gov | 51 | 6.5% |
| capgundepot.com | 39 | 5% |
| hasbro.com | 37 | 4.7% |
| dartarmoury.com | 34 | 4.3% |
FAQ
Which brands do AI assistants recommend most for toy guns?
Over the last 30 days the top brands by AI mention share are: Nerf (17.6%), Dart (17.5%), Zuru (15.6%), Parris Toys (3.4%), Adventure Force (3.4%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about toy guns?
GEOly estimates ~5,640 AI queries per month in this category across 15 buyer topics, led by “Shell ejecting toy guns”.
Which sources do AI engines cite for toy guns?
The most-cited domains are: reddit.com, target.com, walmart.com, gamesradar.com, cpsc.gov. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.