Category AI Visibility Report
Steel Wool AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈7,249
Est. AI queries / month
16
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 16 buyer topics in Steel Wool across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 7,249 AI queries per month.
- Homax leads the AI shelf with 20.8% of brand mentions, followed by Liberon (11%) and Rhodes American (7.9%). The top three hold 39.7% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “steel wool for polishing” (top keyword “steel wool polish”, ~590 searches/mo).
- AI answers lean on reddit.com most (15.9% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Homax | 846 | 20.8% |
| 2 | Liberon | 448 | 11% |
| 3 | Rhodes American | 321 | 7.9% |
| 4 | Scotch-Brite | 300 | 7.4% |
| 5 | Norton | 274 | 6.8% |
| 6 | S.O.S | 235 | 5.8% |
| 7 | Brillo | 182 | 4.5% |
| 8 | Fuller Brush Company | 171 | 4.2% |
| 9 | Xcluder | 130 | 3.2% |
| 10 | 3M | 108 | 2.7% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| steel wool for polishing | ≈1,823 | steel wool polish | 590 |
| steel wool rolls | ≈1,813 | steel wool roll | 480 |
| steel wool for glass | ≈1,808 | 0000 steel wool on glass | 880 |
| coarse steel wool | ≈1,805 | steel wool coarse | 590 |
| steel wool and vinegar stain | — | vinegar steel wool stain | 1,600 |
| steel wool for cleaning | — | steel wool scrub | 1,600 |
| stainless steel wool | — | stainless steel wool | 3,600 |
| steel wool for cast iron | — | steel wool on cast iron | 5,400 |
| steel wool for mice and rats | — | steel wool for mice | 49,500 |
| steel wool for rust removal | — | steel wool remove rust | 8,100 |
| steel wool for stainless steel | — | steel wool stainless steel | 3,600 |
| steel wool pads | — | wool steel pads | 2,900 |
| 0000 steel wool | — | 0000 steel wool | 12,100 |
| fine steel wool | — | steel wool super fine | 1,900 |
| steel wool scouring pads | — | wool steel pads | 2,900 |
| steel wool on stainless steel | — | steel wool stainless steel | 3,600 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 223 | 15.9% |
| journeymanhq.com | 141 | 10.1% |
| lowes.com | 121 | 8.6% |
| homedepot.com | 96 | 6.9% |
| bhg.com | 62 | 4.4% |
| engineerfix.com | 57 | 4.1% |
| lodgecastiron.com | 38 | 2.7% |
| 3m.com | 35 | 2.5% |
Related category reports
FAQ
Which brands do AI assistants recommend most for steel wool?
Over the last 30 days the top brands by AI mention share are: Homax (20.8%), Liberon (11%), Rhodes American (7.9%), Scotch-Brite (7.4%), Norton (6.8%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about steel wool?
GEOly estimates ~7,249 AI queries per month in this category across 16 buyer topics, led by “steel wool for polishing”.
Which sources do AI engines cite for steel wool?
The most-cited domains are: reddit.com, journeymanhq.com, lowes.com, homedepot.com, bhg.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.