Category AI Visibility Report
Fitness & General Exercise Equipment AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈15,293
Est. AI queries / month
92
Buyer topics monitored
112
Brands on the AI shelf
15
Categories covered
Key insights
- Over the last 30 days, GEOly monitored 92 buyer topics in Fitness & General Exercise Equipment across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 15,293 AI queries per month.
- REP Fitness leads the AI shelf with 7% of brand mentions, followed by Rogue Fitness (6.6%) and Titan Fitness (4%). The top three hold 17.6% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “Barbells for women” (top keyword “barbells women”, ~1,600 searches/mo).
- AI answers lean on reddit.com most (21% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | REP Fitness | 2,988 | 7% |
| 2 | Rogue Fitness | 2,814 | 6.6% |
| 3 | Titan Fitness | 1,724 | 4% |
| 4 | TriggerPoint | 1,297 | 3% |
| 5 | ProsourceFit | 1,227 | 2.9% |
| 6 | CAP | 1,034 | 2.4% |
| 7 | Pioneer | 979 | 2.3% |
| 8 | Manduka | 942 | 2.2% |
| 9 | Hugger Mugger | 885 | 2.1% |
| 10 | REP | 846 | 2% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Barbells for women | ≈1,486 | barbells women | 1,600 |
| Used weight plates | ≈1,469 | for sale weight plates | 1,600 |
| Short barbells | ≈1,434 | short barbells | 880 |
| Lever weightlifting belts | ≈1,360 | lever weightlifting belts | 3,600 |
| Olympic weightlifting belts | ≈1,288 | olympic weightlifting belts | 320 |
| Calibrated weight plates | ≈1,271 | red plates weight | 590 |
| Adjustable barbells | ≈1,260 | bowflex barbells | 1,000 |
| small foam rollers | ≈670 | travel foam rollers | 590 |
| foam rollers for cellulite | ≈669 | foam rollers and cellulite | 390 |
| short power racks | ≈646 | short power racks | 390 |
| all-in-one power racks | ≈642 | all-in-one power racks | 390 |
| textured foam rollers | ≈618 | trigger point foam roller | 4,400 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 1,249 | 21% |
| roguefitness.com | 437 | 7.4% |
| verywellfit.com | 413 | 7% |
| outdoorgearlab.com | 336 | 5.7% |
| barbend.com | 256 | 4.3% |
| repfitness.com | 251 | 4.2% |
| menshealth.com | 148 | 2.5% |
| yahoo.com | 130 | 2.2% |
Category reports inside
| Category | Est. AI queries / mo | Topics | Top brand in AI |
|---|---|---|---|
| Barbells | ≈4,180 | 10 | Rogue Fitness |
| Weight Plates | ≈2,740 | 9 | Rogue Fitness |
| Weightlifting Belts | ≈2,648 | 7 | Pioneer |
| Foam Rollers | ≈1,957 | 13 | TriggerPoint |
| Power Racks | ≈1,288 | 6 | REP Fitness |
| Medicine Balls | ≈1,062 | 8 | Rogue Fitness |
| Ankle Weights | ≈859 | 8 | Bala |
| Yoga Blocks | ≈559 | 13 | Manduka |
| Ab Rollers | — | 3 | DMoose |
| Balance Trainers | — | 1 | BOSU |
| Inversion Tables | — | 2 | Teeter FreeStep |
| Pilates Reformers | — | 3 | Merrithew |
| Smith Machines | — | 4 | Force USA |
| Stopwatches | — | 4 | Ultrak |
| Suspension Trainers | — | 1 | TRX |
FAQ
Which brands do AI assistants recommend most for fitness & general exercise equipment?
Over the last 30 days the top brands by AI mention share are: REP Fitness (7%), Rogue Fitness (6.6%), Titan Fitness (4%), TriggerPoint (3%), ProsourceFit (2.9%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about fitness & general exercise equipment?
GEOly estimates ~15,293 AI queries per month in this category across 92 buyer topics, led by “Barbells for women”.
Which sources do AI engines cite for fitness & general exercise equipment?
The most-cited domains are: reddit.com, roguefitness.com, verywellfit.com, outdoorgearlab.com, barbend.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.