Category AI Visibility Report
Sneakers AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
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Est. AI queries / month
24
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 24 buyer topics in Sneakers across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 0 AI queries per month.
- Nike leads the AI shelf with 15.3% of brand mentions, followed by ASICS (10.1%) and New Balance (9.8%). The top three hold 35.2% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “Skate Sneakers” (top keyword “skate shoes”, ~110,000 searches/mo).
- AI answers lean on reddit.com most (28.8% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Nike | 1,788 | 15.3% |
| 2 | ASICS | 1,171 | 10.1% |
| 3 | New Balance | 1,146 | 9.8% |
| 4 | Hoka | 978 | 8.4% |
| 5 | adidas | 791 | 6.8% |
| 6 | Brooks | 756 | 6.5% |
| 7 | On | 473 | 4.1% |
| 8 | Saucony | 334 | 2.9% |
| 9 | Reebok | 208 | 1.8% |
| 10 | Air Jordan | 153 | 1.3% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Skate Sneakers | — | skate shoes | 110,000 |
| Hoka Sneakers | — | hoka shoes | 673,000 |
| Wrestling Sneakers | — | wrestling shoes | 110,000 |
| Stability and Cushioned Sneakers | — | stability running shoes | 135,000 |
| New Balance Sneakers | — | new balance shoes | 301,000 |
| Asics Sneakers | — | asics running sneakers | 60,500 |
| Nike Sneakers | — | sneakers running nike | 201,000 |
| Golf Sneakers | — | golf sneakers mens | 74,000 |
| Silver Sneakers | — | silver sneakers | 110,000 |
| Retro Sneakers | — | retro inspired sneakers | 74,000 |
| Running Sneakers | — | running shoes | 368,000 |
| Men Sneakers | — | menswear sneakers | 74,000 |
| Trail Running Sneakers | — | trail running shoes | 201,000 |
| Basketball Sneakers | — | basketball shoes | 368,000 |
| Lightweight Sneakers | — | lightweight running shoes | 110,000 |
| White Sneakers | — | white sneakers | 60,500 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 455 | 28.8% |
| runrepeat.com | 281 | 17.8% |
| runnersworld.com | 152 | 9.6% |
| rtings.com | 95 | 6% |
| nike.com | 47 | 3% |
| golfmonthly.com | 41 | 2.6% |
| outdoorgearlab.com | 33 | 2.1% |
| michiganfootdoctors.com | 26 | 1.6% |
FAQ
Which brands do AI assistants recommend most for sneakers?
Over the last 30 days the top brands by AI mention share are: Nike (15.3%), ASICS (10.1%), New Balance (9.8%), Hoka (8.4%), adidas (6.8%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about sneakers?
GEOly estimates ~0 AI queries per month in this category across 24 buyer topics, led by “Skate Sneakers”.
Which sources do AI engines cite for sneakers?
The most-cited domains are: reddit.com, runrepeat.com, runnersworld.com, rtings.com, nike.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.