Category AI Visibility Report
Sleeping Pads AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈3,661
Est. AI queries / month
21
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 21 buyer topics in Sleeping Pads across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 3,661 AI queries per month.
- NEMO leads the AI shelf with 24.3% of brand mentions, followed by Therm-a-Rest (21.2%) and Exped (18.4%). The top three hold 63.9% combined — a concentrated shelf where challengers need a differentiated topic wedge.
- The highest-demand topic is “comfortable sleeping pads” (top keyword “comfortable sleeping pads”, ~880 searches/mo).
- AI answers lean on reddit.com most (24.4% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | NEMO | 1,794 | 24.3% |
| 2 | Therm-a-Rest | 1,566 | 21.2% |
| 3 | Exped | 1,361 | 18.4% |
| 4 | Sea to Summit | 700 | 9.5% |
| 5 | Big Agnes | 625 | 8.5% |
| 6 | Klymit | 288 | 3.9% |
| 7 | HEST | 133 | 1.8% |
| 8 | L.L.Bean | 115 | 1.6% |
| 9 | REI | 96 | 1.3% |
| 10 | Paria Outdoor Products | 68 | 0.9% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| comfortable sleeping pads | ≈1,228 | comfortable sleeping pads | 880 |
| sleeping pads for tents | ≈1,221 | sleeping pads for tents | 720 |
| Sleeping pads for hammocks | ≈1,212 | hammock sleeping pads | 590 |
| sleeping pads for backpacking | — | sleeping pads backpacking | 5,400 |
| sleeping pads with high r-value | — | r value sleeping pad | 1,900 |
| Foam sleeping pads | — | foam sleeping pad | 5,400 |
| sleeping pads for floor sleeping | — | floor sleeping pads | 2,900 |
| Camping sleeping pads | — | sleeping pads camping | 18,100 |
| sleeping pads for hiking | — | hiking sleeping pads | 5,400 |
| Self-inflating sleeping pads | — | self inflating sleeping pad | 8,100 |
| Double sleeping pads | — | double sleeping pad | 1,600 |
| lightweight sleeping pads | — | sleeping pads lightweight | 2,400 |
| sleeping pads for camping | — | sleeping pads camping | 18,100 |
| Ultralight sleeping pads | — | ultralight sleeping pad | 2,900 |
| Inflatable sleeping pads | — | inflatable sleeping pad | 4,400 |
| Sleeping pads for side sleepers | — | best sleeping pads for side sleepers | 590 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 398 | 24.4% |
| rei.com | 309 | 19% |
| outdoorgearlab.com | 305 | 18.7% |
| wired.com | 187 | 11.5% |
| cleverhiker.com | 176 | 10.8% |
| outdoorlife.com | 77 | 4.7% |
| outsideonline.com | 40 | 2.5% |
| cascadedesigns.com | 22 | 1.4% |
FAQ
Which brands do AI assistants recommend most for sleeping pads?
Over the last 30 days the top brands by AI mention share are: NEMO (24.3%), Therm-a-Rest (21.2%), Exped (18.4%), Sea to Summit (9.5%), Big Agnes (8.5%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about sleeping pads?
GEOly estimates ~3,661 AI queries per month in this category across 21 buyer topics, led by “comfortable sleeping pads”.
Which sources do AI engines cite for sleeping pads?
The most-cited domains are: reddit.com, rei.com, outdoorgearlab.com, wired.com, cleverhiker.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.