Category AI Visibility Report
Setting Spray AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈4,839
Est. AI queries / month
12
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 12 buyer topics in Setting Spray across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 4,839 AI queries per month.
- Urban Decay leads the AI shelf with 13.3% of brand mentions, followed by ONE/SIZE (10.8%) and Milani (10.4%). The top three hold 34.5% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “setting spray for dry skin” (top keyword “setting spray dry skin”, ~1,300 searches/mo).
- AI answers lean on reddit.com most (26% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Urban Decay | 595 | 13.3% |
| 2 | ONE/SIZE | 485 | 10.8% |
| 3 | Milani | 465 | 10.4% |
| 4 | Charlotte Tilbury | 448 | 10% |
| 5 | Milk Makeup | 385 | 8.6% |
| 6 | MAC | 308 | 6.9% |
| 7 | NYX | 260 | 5.8% |
| 8 | Saie | 181 | 4% |
| 9 | Clinique | 85 | 1.9% |
| 10 | Morphe | 75 | 1.7% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| setting spray for dry skin | ≈1,632 | setting spray dry skin | 1,300 |
| setting spray for glitter | ≈1,622 | setting spray glitter | 1,300 |
| bridal setting spray | ≈1,585 | skindinavia setting spray bridal | 1,300 |
| setting spray with SPF | — | spf setting spray | 2,900 |
| setting spray for oily skin | — | setting spray for oily skin | 3,600 |
| waterproof setting spray | — | kryolan fixing spray | 6,600 |
| vegan setting spray | — | vegan setting spray | 4,400 |
| hydrating setting spray | — | hydrating setting spray | 5,400 |
| dewy setting spray | — | setting spray dewy | 4,400 |
| alcohol-free setting spray | — | alcohol free setting spray | 2,400 |
| matte setting spray | — | matte setting spray | 4,400 |
| long lasting setting spray | — | all nighter makeup setting spray | 27,100 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 186 | 26% |
| allure.com | 147 | 20.6% |
| ulta.com | 39 | 5.5% |
| urbandecay.com | 35 | 4.9% |
| vogue.com | 34 | 4.8% |
| marieclaire.com | 33 | 4.6% |
| glamour.com | 31 | 4.3% |
| veganavenue.com | 24 | 3.4% |
FAQ
Which brands do AI assistants recommend most for setting spray?
Over the last 30 days the top brands by AI mention share are: Urban Decay (13.3%), ONE/SIZE (10.8%), Milani (10.4%), Charlotte Tilbury (10%), Milk Makeup (8.6%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about setting spray?
GEOly estimates ~4,839 AI queries per month in this category across 12 buyer topics, led by “setting spray for dry skin”.
Which sources do AI engines cite for setting spray?
The most-cited domains are: reddit.com, allure.com, ulta.com, urbandecay.com, vogue.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.