Category AI Visibility Report
Playmats AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈495
Est. AI queries / month
20
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 20 buyer topics in Playmats across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 495 AI queries per month.
- Tiny Love leads the AI shelf with 6.1% of brand mentions, followed by Fisher-Price (4.5%) and Totter + Tumble (3.9%). The top three hold 14.5% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “tapis d'éveil évolutifs” (top keyword “tapis d'éveil evolutif”, ~880 searches/mo).
- AI answers lean on reddit.com most (34.1% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Tiny Love | 383 | 6.1% |
| 2 | Fisher-Price | 282 | 4.5% |
| 3 | Totter + Tumble | 242 | 3.9% |
| 4 | Baby Einstein | 209 | 3.3% |
| 5 | Nuby | 196 | 3.1% |
| 6 | Domyos | 184 | 2.9% |
| 7 | Infantino | 157 | 2.5% |
| 8 | Vertbaudet | 149 | 2.4% |
| 9 | Your Playmat | 136 | 2.2% |
| 10 | UltraPro | 122 | 1.9% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| tapis d'éveil évolutifs | ≈251 | tapis d'éveil evolutif | 880 |
| tapis d'éveil Montessori | ≈244 | tapis d'éveil montessori | 480 |
| tapis d'éveil épais en mousse | — | tapis d'éveil épais | 260 |
| custom playmats | — | playmats custom | 390 |
| playmats for newborns and infants | — | playmats for newborns | 33,100 |
| foam playmats | — | playmats foam | 2,400 |
| outdoor playmats | — | outdoor playmats | 1,000 |
| grands tapis d'éveil XXL | — | grand tapis d'éveil | 880 |
| playmats for card games | — | one piece playmats | 320 |
| tapis d'éveil pliables et nomades | — | tapis d'éveil pliable | 1,900 |
| tapis d'éveil d'extérieur et imperméables | — | tapis d'éveil lavable | 110 |
| playmats for Yu-Gi-Oh | — | yugioh playmats | 480 |
| playmats for MTG | — | mtg playmats size | 210 |
| Klassische baby-spielmatten | — | spielmatte baby | 8,100 |
| tapis d'éveil musicaux | — | tapis d'éveil musical | 260 |
| large playmats | — | playmats large | 720 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 422 | 34.1% |
| mon-tapis-montessori.com | 98 | 7.9% |
| consobaby.com | 82 | 6.6% |
| avis-parents.com | 63 | 5.1% |
| glowinggorilla.com | 31 | 2.5% |
| babylist.com | 28 | 2.3% |
| the-independent.com | 27 | 2.2% |
| mattel.com | 26 | 2.1% |
FAQ
Which brands do AI assistants recommend most for playmats?
Over the last 30 days the top brands by AI mention share are: Tiny Love (6.1%), Fisher-Price (4.5%), Totter + Tumble (3.9%), Baby Einstein (3.3%), Nuby (3.1%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about playmats?
GEOly estimates ~495 AI queries per month in this category across 20 buyer topics, led by “tapis d'éveil évolutifs”.
Which sources do AI engines cite for playmats?
The most-cited domains are: reddit.com, mon-tapis-montessori.com, consobaby.com, avis-parents.com, glowinggorilla.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.