Category AI Visibility Report
Pet Collars AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈5,201
Est. AI queries / month
8
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 8 buyer topics in Pet Collars across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 5,201 AI queries per month.
- PetSafe leads the AI shelf with 10.3% of brand mentions, followed by Dogtra (9.5%) and Garmin (7.8%). The top three hold 27.6% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “pet collars for small dogs” (top keyword “pet collars for small dogs”, ~4,400 searches/mo).
- AI answers lean on reddit.com most (16.3% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | PetSafe | 331 | 10.3% |
| 2 | Dogtra | 307 | 9.5% |
| 3 | Garmin | 253 | 7.8% |
| 4 | SportDOG | 189 | 5.9% |
| 5 | Fi | 181 | 5.6% |
| 6 | GoTags | 171 | 5.3% |
| 7 | Tractive | 151 | 4.7% |
| 8 | LupinePet | 149 | 4.6% |
| 9 | Ruffwear | 109 | 3.4% |
| 10 | Seresto | 109 | 3.4% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| pet collars for small dogs | ≈3,477 | pet collars for small dogs | 4,400 |
| pet collars with gps | ≈1,724 | halo dog collar | 27,100 |
| puppy pet collars | — | puppy collars | 5,400 |
| pet flea collars | — | flea collar for dogs | 18,100 |
| pet bark collars | — | bark collar | 18,100 |
| martingale pet collars | — | martingale dog collar | 22,200 |
| pet training collars | — | dog training collars | 33,100 |
| personalized pet collars | — | dog collar with name | 9,900 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 60 | 16.3% |
| chewy.com | 46 | 12.5% |
| dogster.com | 28 | 7.6% |
| caninejournal.com | 23 | 6.2% |
| thesprucepets.com | 18 | 4.9% |
| petmd.com | 17 | 4.6% |
| tractive.com | 16 | 4.3% |
| epa.gov | 16 | 4.3% |
Related category reports
FAQ
Which brands do AI assistants recommend most for pet collars?
Over the last 30 days the top brands by AI mention share are: PetSafe (10.3%), Dogtra (9.5%), Garmin (7.8%), SportDOG (5.9%), Fi (5.6%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about pet collars?
GEOly estimates ~5,201 AI queries per month in this category across 8 buyer topics, led by “pet collars for small dogs”.
Which sources do AI engines cite for pet collars?
The most-cited domains are: reddit.com, chewy.com, dogster.com, caninejournal.com, thesprucepets.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.