Category AI Visibility Report
Pepper AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈171,053
Est. AI queries / month
21
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 21 buyer topics in Pepper across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 171,053 AI queries per month.
- The Spice House leads the AI shelf with 7.8% of brand mentions, followed by Fourth Frontier (6.3%) and McCormick (4.7%). The top three hold 18.8% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “lemon pepper” (top keyword “lemon pepper pepper”, ~27,100 searches/mo).
- AI answers lean on reddit.com most (29.1% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | The Spice House | 416 | 7.8% |
| 2 | Fourth Frontier | 339 | 6.3% |
| 3 | McCormick | 252 | 4.7% |
| 4 | Simply Organic | 216 | 4% |
| 5 | The Mala Market | 194 | 3.6% |
| 6 | Sage | 174 | 3.3% |
| 7 | The Spice Way | 167 | 3.1% |
| 8 | Mezzetta | 158 | 3% |
| 9 | Delallo | 157 | 2.9% |
| 10 | Sonoran Spice | 156 | 2.9% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| lemon pepper | ≈46,120 | lemon pepper pepper | 27,100 |
| ancho pepper powder | ≈45,522 | ancho chile pepper powder | 27,100 |
| thai pepper | ≈28,793 | thai pepper | 40,500 |
| bird's eye pepper | ≈25,309 | bird's eye pepper | 33,100 |
| pepperoncini pepper | ≈25,309 | pepperoncini pepper | 33,100 |
| banana pepper | — | banana chili pepper | 74,000 |
| white pepper | — | white pepper | 40,500 |
| aleppo pepper | — | aleppo pepper | 40,500 |
| scotch bonnet pepper | — | scotch bonnet pepper | 40,500 |
| ghost pepper | — | bhut jolokia / ghost pepper | 60,500 |
| sichuan pepper | — | hua jiao pepper | 49,500 |
| chipotle pepper | — | chipotle pepper in adobo sauce | 40,500 |
| red pepper flakes | — | red pepper flakes | 27,100 |
| shishito pepper | — | shito pepper | 60,500 |
| pepper x | — | pepper x pepper | 49,500 |
| poblano pepper | — | pepper poblano | 90,500 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 285 | 29.1% |
| knowthepepper.com | 70 | 7.1% |
| walmart.com | 69 | 7% |
| bonappetit.com | 56 | 5.7% |
| seriouseats.com | 29 | 3% |
| thespicehouse.com | 26 | 2.7% |
| ucanr.edu | 25 | 2.5% |
| wikipedia.org | 25 | 2.5% |
Related category reports
FAQ
Which brands do AI assistants recommend most for pepper?
Over the last 30 days the top brands by AI mention share are: The Spice House (7.8%), Fourth Frontier (6.3%), McCormick (4.7%), Simply Organic (4%), The Mala Market (3.6%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about pepper?
GEOly estimates ~171,053 AI queries per month in this category across 21 buyer topics, led by “lemon pepper”.
Which sources do AI engines cite for pepper?
The most-cited domains are: reddit.com, knowthepepper.com, walmart.com, bonappetit.com, seriouseats.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.