Category AI Visibility Report
Outdoor Apparel AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈58,769
Est. AI queries / month
38
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 38 buyer topics in Outdoor Apparel across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 58,769 AI queries per month.
- Patagonia leads the AI shelf with 9.4% of brand mentions, followed by Arc'teryx (4.2%) and Outdoor Research (4%). The top three hold 17.6% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “Puffer outdoor apparel” (top keyword “black puffer jacket women”, ~8,100 searches/mo).
- AI answers lean on reddit.com most (29.3% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Patagonia | 2,239 | 9.4% |
| 2 | Arc'teryx | 997 | 4.2% |
| 3 | Outdoor Research | 953 | 4% |
| 4 | The North Face | 923 | 3.9% |
| 5 | Quince | 854 | 3.6% |
| 6 | REI | 567 | 2.4% |
| 7 | Nike | 514 | 2.1% |
| 8 | Columbia | 503 | 2.1% |
| 9 | L.L.Bean | 501 | 2.1% |
| 10 | RAB | 485 | 2% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Puffer outdoor apparel | ≈9,841 | black puffer jacket women | 8,100 |
| Performance outdoor apparel | ≈8,950 | moisture wicking athletic apparel | 6,600 |
| Lightweight outdoor apparel | ≈8,519 | women's lightweight jacket | 4,400 |
| Men's outdoor apparel | ≈8,503 | mens waterproof jacket | 5,400 |
| Hooded outdoor apparel | ≈7,852 | women's hooded winter coats | 5,400 |
| Heated outdoor apparel | ≈7,621 | women's heated jacket | 6,600 |
| Surf outdoor apparel | ≈7,483 | surf apparel | 5,400 |
| Activity-specific outdoor apparel | — | motorcycle apparel | 12,100 |
| Insulated winter outdoor apparel | — | quilt jackets women | 22,200 |
| Outdoor and work apparel | — | medical uniform apparel | 60,500 |
| Golf apparel | — | apparel golf shirt | 110,000 |
| Winter outdoor apparel | — | columbia winter jacket women | 8,100 |
| Formal and occasion apparel | — | fall wedding guest apparel | 90,500 |
| Men's apparel | — | apparel clothing men | 40,500 |
| Denim jacket outdoor apparel | — | denim jacket women | 40,500 |
| Material-specific outdoor apparel | — | fleece jacket women | 27,100 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 644 | 29.3% |
| outdoorgearlab.com | 331 | 15% |
| rei.com | 212 | 9.6% |
| patagonia.com | 113 | 5.1% |
| travelandleisure.com | 54 | 2.5% |
| menshealth.com | 43 | 2% |
| gq.com | 40 | 1.8% |
| gearjunkie.com | 35 | 1.6% |
FAQ
Which brands do AI assistants recommend most for outdoor apparel?
Over the last 30 days the top brands by AI mention share are: Patagonia (9.4%), Arc'teryx (4.2%), Outdoor Research (4%), The North Face (3.9%), Quince (3.6%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about outdoor apparel?
GEOly estimates ~58,769 AI queries per month in this category across 38 buyer topics, led by “Puffer outdoor apparel”.
Which sources do AI engines cite for outdoor apparel?
The most-cited domains are: reddit.com, outdoorgearlab.com, rei.com, patagonia.com, travelandleisure.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.