Category AI Visibility Report
Office Instruments AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈96,617
Est. AI queries / month
107
Buyer topics monitored
88
Brands on the AI shelf
10
Categories covered
Key insights
- Over the last 30 days, GEOly monitored 107 buyer topics in Office Instruments across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 96,617 AI queries per month.
- Crayola leads the AI shelf with 6.6% of brand mentions, followed by Bostitch (3.2%) and Faber-Castell Textliner (3%). The top three hold 12.8% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “number 1 pencils” (top keyword “number 1 pencil”, ~9,900 searches/mo).
- AI answers lean on reddit.com most (26.1% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Crayola | 2,777 | 6.6% |
| 2 | Bostitch | 1,361 | 3.2% |
| 3 | Faber-Castell Textliner | 1,256 | 3% |
| 4 | Carson | 1,215 | 2.9% |
| 5 | Sharpie | 944 | 2.2% |
| 6 | Swing | 942 | 2.2% |
| 7 | uni | 846 | 2% |
| 8 | Scotch | 797 | 1.9% |
| 9 | Eschenbach | 728 | 1.7% |
| 10 | Saunders | 667 | 1.6% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| number 1 pencils | ≈12,870 | number 1 pencil | 9,900 |
| charcoal pencils | ≈11,304 | charcoal pencils | 5,400 |
| window markers | ≈9,580 | window markers | 6,600 |
| white markers | ≈8,828 | white marker | 6,600 |
| grease markers | ≈8,492 | grease markers | 8,100 |
| washable markers | ≈5,591 | crayola markers | 14,800 |
| tailor's chalk | ≈4,227 | tailor chalk | 4,400 |
| Logo office stamps | ≈3,706 | custom logo stamp | 2,400 |
| conte chalk | ≈3,695 | conte chalk | 3,600 |
| spray chalk | ≈3,649 | spray chalk | 2,900 |
| Approved office stamps | ≈3,497 | approved stamp | 3,600 |
| Bulk crayons | ≈1,711 | crayons in bulk | 1,600 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 1,538 | 26.1% |
| crayola.com | 575 | 9.8% |
| walmart.com | 280 | 4.8% |
| creativebloq.com | 162 | 2.8% |
| techgearlab.com | 130 | 2.2% |
| staples.com | 111 | 1.9% |
| 3m.com | 101 | 1.7% |
| sharpie.com | 90 | 1.5% |
Category reports inside
| Category | Est. AI queries / mo | Topics | Top brand in AI |
|---|---|---|---|
| Markers | ≈32,491 | 14 | Sharpie |
| Pencils | ≈24,174 | 8 | Faber-Castell Textliner |
| Chalk | ≈11,571 | 11 | Crayola |
| Crayons | ≈8,057 | 19 | Crayola |
| Office Stamps | ≈7,203 | 7 | Trodat |
| Magnifiers | ≈3,605 | 13 | Carson |
| Clipboards | ≈3,475 | 10 | Saunders |
| Pencil Sharpeners | ≈2,255 | 10 | Bostitch |
| Staplers | ≈2,222 | 6 | Swing |
| Tape Dispensers | ≈1,564 | 9 | Scotch |
FAQ
Which brands do AI assistants recommend most for office instruments?
Over the last 30 days the top brands by AI mention share are: Crayola (6.6%), Bostitch (3.2%), Faber-Castell Textliner (3%), Carson (2.9%), Sharpie (2.2%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about office instruments?
GEOly estimates ~96,617 AI queries per month in this category across 107 buyer topics, led by “number 1 pencils”.
Which sources do AI engines cite for office instruments?
The most-cited domains are: reddit.com, crayola.com, walmart.com, creativebloq.com, techgearlab.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.