Category AI Visibility Report
Filing & Organization AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈43,421
Est. AI queries / month
68
Buyer topics monitored
40
Brands on the AI shelf
5
Categories covered
Key insights
- Over the last 30 days, GEOly monitored 68 buyer topics in Filing & Organization across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 43,421 AI queries per month.
- Staples leads the AI shelf with 6% of brand mentions, followed by Avery (4%) and Filofax (2.9%). The top three hold 12.9% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “1/2 inch binders” (top keyword “1/2 inch binder”, ~3,600 searches/mo).
- AI answers lean on reddit.com most (33.6% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Staples | 1,693 | 6% |
| 2 | Avery | 1,117 | 4% |
| 3 | Filofax | 831 | 2.9% |
| 4 | Hobonichi Techo | 757 | 2.7% |
| 5 | Smead | 613 | 2.2% |
| 6 | Pendaflex | 606 | 2.1% |
| 7 | Passion Planner | 591 | 2.1% |
| 8 | ZIPIT | 522 | 1.8% |
| 9 | UltraPro | 489 | 1.7% |
| 10 | Clever Fox | 443 | 1.6% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| 1/2 inch binders | ≈4,424 | 1/2 inch binder | 3,600 |
| 1.5 inch binders | ≈3,862 | 1 1 2 inch binders | 3,600 |
| binders with plastic sleeves | ≈3,818 | binder with plastic sleeves | 1,900 |
| photocard binders | ≈3,774 | photocard binder | 1,900 |
| A6 binders | ≈3,725 | a6 binder | 1,900 |
| a5 planners | ≈2,773 | planners a5 | 4,400 |
| planners with pockets | ≈2,772 | planners with pockets | 4,400 |
| end of life planners | ≈2,656 | end of life planners | 3,600 |
| heavy duty file folders | ≈2,402 | durable file folders | 1,000 |
| wall file folders | ≈2,398 | wall file folders | 1,300 |
| goal planners | ≈2,062 | full focus planners | 8,100 |
| Personalized pencil cases | ≈1,647 | personalized pencil case | 1,300 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 953 | 33.6% |
| staples.com | 211 | 7.4% |
| avery.com | 169 | 6% |
| target.com | 137 | 4.8% |
| wired.com | 105 | 3.7% |
| walmart.com | 100 | 3.5% |
| filing.com | 72 | 2.5% |
| nymag.com | 59 | 2.1% |
Category reports inside
| Category | Est. AI queries / mo | Topics | Top brand in AI |
|---|---|---|---|
| Binders | ≈19,603 | 18 | Avery |
| Planners | ≈11,342 | 21 | Hobonichi Techo |
| File Folders | ≈4,800 | 9 | Staples |
| Pencil Cases | ≈4,649 | 12 | ZIPIT |
| Desk Organizers | ≈3,027 | 8 | Mind Reader |
FAQ
Which brands do AI assistants recommend most for filing & organization?
Over the last 30 days the top brands by AI mention share are: Staples (6%), Avery (4%), Filofax (2.9%), Hobonichi Techo (2.7%), Smead (2.2%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about filing & organization?
GEOly estimates ~43,421 AI queries per month in this category across 68 buyer topics, led by “1/2 inch binders”.
Which sources do AI engines cite for filing & organization?
The most-cited domains are: reddit.com, staples.com, avery.com, target.com, wired.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.