Category AI Visibility Report
Mules AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
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Est. AI queries / month
12
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 12 buyer topics in Mules across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 0 AI queries per month.
- Vionic leads the AI shelf with 10.6% of brand mentions, followed by Dansko (9.5%) and Quince (6.5%). The top three hold 26.6% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “Leather Mules” (top keyword “leather mules”, ~6,600 searches/mo).
- AI answers lean on reddit.com most (26.2% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Vionic | 471 | 10.6% |
| 2 | Dansko | 421 | 9.5% |
| 3 | Quince | 289 | 6.5% |
| 4 | Birkenstock | 230 | 5.2% |
| 5 | Nike | 226 | 5.1% |
| 6 | Crocs | 142 | 3.2% |
| 7 | Easy Spirit | 117 | 2.6% |
| 8 | Cushionaire | 100 | 2.3% |
| 9 | Cole Haan | 87 | 2% |
| 10 | SoftWalk | 77 | 1.7% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Leather Mules | — | leather mules | 6,600 |
| Heeled Mules | — | mules dress shoes | 33,100 |
| Clog Mules | — | clog mules for women | 8,100 |
| Birkenstock Mules | — | birkenstock mules | 6,600 |
| Mules for Women | — | women's mules | 18,100 |
| Mules for Men | — | mules shoes for men | 9,900 |
| Black Mules | — | black mules | 6,600 |
| Vans Mules | — | mules vans | 6,600 |
| Platform Mules | — | platform mules shoes | 6,600 |
| Flat Mules | — | flat mules | 6,600 |
| Loafer Mules | — | mules loafers | 5,400 |
| Sneaker Mules | — | mules sneakers | 12,100 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 77 | 26.2% |
| travelandleisure.com | 28 | 9.5% |
| dansko.com | 21 | 7.1% |
| gq.com | 18 | 6.1% |
| zappos.com | 17 | 5.8% |
| instyle.com | 17 | 5.8% |
| whowhatwear.com | 14 | 4.8% |
| vionicshoes.com | 14 | 4.8% |
FAQ
Which brands do AI assistants recommend most for mules?
Over the last 30 days the top brands by AI mention share are: Vionic (10.6%), Dansko (9.5%), Quince (6.5%), Birkenstock (5.2%), Nike (5.1%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about mules?
GEOly estimates ~0 AI queries per month in this category across 12 buyer topics, led by “Leather Mules”.
Which sources do AI engines cite for mules?
The most-cited domains are: reddit.com, travelandleisure.com, dansko.com, gq.com, zappos.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.