Category AI Visibility Report
Makeup Sticks AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈830
Est. AI queries / month
8
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 8 buyer topics in Makeup Sticks across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 830 AI queries per month.
- MERIT leads the AI shelf with 8.1% of brand mentions, followed by Westman Atelier (8%) and Dior (5.9%). The top three hold 22% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “glow makeup sticks” (top keyword “makeup glow sticks”, ~390 searches/mo).
- AI answers lean on allure.com most (28.5% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | MERIT | 266 | 8.1% |
| 2 | Westman Atelier | 264 | 8% |
| 3 | Dior | 194 | 5.9% |
| 4 | ILIA | 181 | 5.5% |
| 5 | Fenty Beauty | 146 | 4.5% |
| 6 | Milk Makeup | 122 | 3.7% |
| 7 | Bobbi Brown | 122 | 3.7% |
| 8 | NARS | 108 | 3.3% |
| 9 | Ulta | 90 | 2.7% |
| 10 | L'Oréal | 86 | 2.6% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| glow makeup sticks | ≈415 | makeup glow sticks | 390 |
| makeup sticks for mature skin | ≈415 | best stick foundation for mature skin | 320 |
| foundation makeup sticks | — | dior foundation stick | 9,900 |
| bronzer makeup sticks | — | bronzer stick | 8,100 |
| eyeshadow makeup sticks | — | eyeshadow stick | 9,900 |
| blush makeup sticks | — | blush stick | 6,600 |
| contour makeup sticks | — | best contour stick | 5,400 |
| multi use makeup sticks | — | boom sticks makeup | 1,000 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| allure.com | 133 | 28.5% |
| reddit.com | 108 | 23.1% |
| marieclaire.com | 55 | 11.8% |
| vogue.com | 53 | 11.3% |
| whowhatwear.com | 40 | 8.6% |
| glamour.com | 17 | 3.6% |
| goodhousekeeping.com | 14 | 3% |
| my-best.com | 6 | 1.3% |
FAQ
Which brands do AI assistants recommend most for makeup sticks?
Over the last 30 days the top brands by AI mention share are: MERIT (8.1%), Westman Atelier (8%), Dior (5.9%), ILIA (5.5%), Fenty Beauty (4.5%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about makeup sticks?
GEOly estimates ~830 AI queries per month in this category across 8 buyer topics, led by “glow makeup sticks”.
Which sources do AI engines cite for makeup sticks?
The most-cited domains are: allure.com, reddit.com, marieclaire.com, vogue.com, whowhatwear.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.