Category AI Visibility Report
Makeup Palettes AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈1,678
Est. AI queries / month
14
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 14 buyer topics in Makeup Palettes across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 1,678 AI queries per month.
- ColourPop leads the AI shelf with 7.4% of brand mentions, followed by Natasha Denona (6.7%) and MAKE UP FOR EVER (6.4%). The top three hold 20.5% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “Natural makeup palettes” (top keyword “natural eye makeup palettes”, ~720 searches/mo).
- AI answers lean on reddit.com most (40.4% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | ColourPop | 526 | 7.4% |
| 2 | Natasha Denona | 479 | 6.7% |
| 3 | MAKE UP FOR EVER | 452 | 6.4% |
| 4 | Adept | 292 | 4.1% |
| 5 | Anastasia Beverly Hills | 266 | 3.7% |
| 6 | Z Palette | 236 | 3.3% |
| 7 | Viseart | 203 | 2.9% |
| 8 | NYX | 202 | 2.8% |
| 9 | Juvia's Place | 197 | 2.8% |
| 10 | Laura Geller Beauty | 188 | 2.6% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Natural makeup palettes | ≈426 | natural eye makeup palettes | 720 |
| Bridal makeup palettes | ≈419 | wedding makeup palettes | 70 |
| glitter makeup palettes | ≈418 | glitter makeup palettes | 260 |
| Travel makeup palettes | ≈415 | travel makeup palettes | 390 |
| Eyeshadow makeup palettes | — | morphe eyeshadow palettes | 12,100 |
| Cream makeup palettes | — | cream makeup palettes | 1,300 |
| All-in-one makeup palettes | — | all-in-one makeup palettes | 1,300 |
| Drugstore makeup palettes | — | cheap makeup eyeshadow palettes | 2,400 |
| Colorful makeup palettes | — | james charles makeup palettes | 880 |
| Goth makeup palettes | — | gothic makeup palettes | 590 |
| Empty magnetic makeup palettes | — | magnetic makeup palettes | 1,000 |
| magnetic makeup palettes | — | magnetic makeup palettes | 1,000 |
| Face makeup palettes | — | face palettes makeup | 590 |
| Professional makeup palettes | — | wholesale makeup palettes | 260 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 344 | 40.4% |
| allure.com | 110 | 12.9% |
| zpalette.com | 62 | 7.3% |
| ulta.com | 50 | 5.9% |
| makeupforever.com | 36 | 4.2% |
| eyeshadowlooks.net | 29 | 3.4% |
| marieclaire.com | 25 | 2.9% |
| whowhatwear.com | 15 | 1.8% |
FAQ
Which brands do AI assistants recommend most for makeup palettes?
Over the last 30 days the top brands by AI mention share are: ColourPop (7.4%), Natasha Denona (6.7%), MAKE UP FOR EVER (6.4%), Adept (4.1%), Anastasia Beverly Hills (3.7%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about makeup palettes?
GEOly estimates ~1,678 AI queries per month in this category across 14 buyer topics, led by “Natural makeup palettes”.
Which sources do AI engines cite for makeup palettes?
The most-cited domains are: reddit.com, allure.com, zpalette.com, ulta.com, makeupforever.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.