Category AI Visibility Report
Makeup Gift Sets AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈404
Est. AI queries / month
24
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 24 buyer topics in Makeup Gift Sets across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 404 AI queries per month.
- Dior leads the AI shelf with 5.1% of brand mentions, followed by Clinique (3.8%) and Profusion (3.7%). The top three hold 12.6% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “mother's day makeup gift sets” (top keyword “mother's day makeup gift sets”, ~50 searches/mo).
- AI answers lean on reddit.com most (26.7% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Dior | 650 | 5.1% |
| 2 | Clinique | 493 | 3.8% |
| 3 | Profusion | 477 | 3.7% |
| 4 | Charlotte Tilbury | 428 | 3.3% |
| 5 | Natasha Denona | 407 | 3.2% |
| 6 | NARS | 396 | 3.1% |
| 7 | Sephora Favorites | 391 | 3% |
| 8 | MAC | 390 | 3% |
| 9 | Westman Atelier | 368 | 2.9% |
| 10 | ILIA | 368 | 2.9% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| mother's day makeup gift sets | ≈101 | mother's day makeup gift sets | 50 |
| vegan makeup gift sets | ≈101 | vegan makeup gift sets | 20 |
| valentine's makeup gift sets | ≈101 | valentine's makeup gift sets | 50 |
| makeup gift sets for teens | ≈101 | makeup gift sets for teens | 90 |
| makeup gift sets for women | — | makeup kit for women | 2,900 |
| Holiday and seasonal makeup gift sets | — | graduation gift | 90,500 |
| Sephora makeup gift sets | — | sephora holiday gift sets | 22,200 |
| Makeup gift sets for teens and tweens | — | makeup gift sets for teens | 90 |
| Luxury and designer makeup gift sets | — | luxury makeup gift sets | 320 |
| luxury makeup gift sets | — | luxury makeup gift sets | 320 |
| Specialty and niche makeup gift sets | — | eye makeup gift sets | 140 |
| affordable makeup gift sets | — | beauty gift sets clearance | 1,000 |
| makeup gift sets for beginners | — | makeup kit for women | 2,900 |
| Makeup gift sets from mass retailers | — | macy's makeup gift sets | 170 |
| Ulta makeup gift sets | — | makeup gift sets ulta | 390 |
| Large and value makeup gift sets | — | beauty gift sets clearance | 1,000 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 268 | 26.7% |
| sephora.com | 214 | 21.3% |
| allure.com | 122 | 12.2% |
| ulta.com | 110 | 11% |
| dior.com | 39 | 3.9% |
| macys.com | 35 | 3.5% |
| nordstrom.com | 26 | 2.6% |
| teenvogue.com | 22 | 2.2% |
FAQ
Which brands do AI assistants recommend most for makeup gift sets?
Over the last 30 days the top brands by AI mention share are: Dior (5.1%), Clinique (3.8%), Profusion (3.7%), Charlotte Tilbury (3.3%), Natasha Denona (3.2%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about makeup gift sets?
GEOly estimates ~404 AI queries per month in this category across 24 buyer topics, led by “mother's day makeup gift sets”.
Which sources do AI engines cite for makeup gift sets?
The most-cited domains are: reddit.com, sephora.com, allure.com, ulta.com, dior.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.