Category AI Visibility Report
Makeup Brushes AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈23,966
Est. AI queries / month
30
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 30 buyer topics in Makeup Brushes across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 23,966 AI queries per month.
- Sigma Beauty leads the AI shelf with 14.1% of brand mentions, followed by Real Techniques (13.1%) and BK Beauty (6.8%). The top three hold 34% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “silicone makeup brushes” (top keyword “silicone brush”, ~2,900 searches/mo).
- AI answers lean on reddit.com most (30.4% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Sigma Beauty | 1,578 | 14.1% |
| 2 | Real Techniques | 1,465 | 13.1% |
| 3 | BK Beauty | 757 | 6.8% |
| 4 | Morphe | 720 | 6.5% |
| 5 | SEPHORA Collection | 605 | 5.4% |
| 6 | EcoTools | 545 | 4.9% |
| 7 | Hourglass Cosmetics | 384 | 3.4% |
| 8 | MAC | 258 | 2.3% |
| 9 | It Brushes | 247 | 2.2% |
| 10 | Hakuhodo | 217 | 1.9% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| silicone makeup brushes | ≈3,270 | silicone brush | 2,900 |
| eyeliner makeup brushes | ≈3,119 | eyeliner brush | 4,400 |
| highlighter makeup brushes | ≈3,086 | highlighter brush | 3,600 |
| makeup travel brushes | ≈2,978 | retractable makeup brushes | 880 |
| powder makeup brushes | ≈2,902 | makeup brushes powder | 1,900 |
| cruelty-free makeup brushes | ≈2,901 | cruelty free makeup brushes | 2,900 |
| vegan makeup brushes | ≈2,900 | vegan makeup brushes | 2,900 |
| travel makeup brushes | ≈2,810 | makeup travel brushes | 1,600 |
| makeup brushes for contour | — | fluffy bronzer brush | 8,100 |
| professional makeup brushes | — | morphe brushes | 14,800 |
| eyeshadow makeup brushes | — | eyeshadow brushes | 5,400 |
| concealer makeup brushes | — | concealer brush | 18,100 |
| makeup brushes types | — | brushes in makeup | 49,500 |
| makeup brushes with holder | — | makeup brushes in holder | 6,600 |
| Eyeshadow and eye makeup brushes | — | eyebrow brush | 12,100 |
| makeup brushes sets | — | makeup brush set | 22,200 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 477 | 30.4% |
| allure.com | 337 | 21.5% |
| vogue.com | 129 | 8.2% |
| ulta.com | 107 | 6.8% |
| consumerreports.org | 70 | 4.5% |
| glamour.com | 47 | 3% |
| whowhatwear.com | 45 | 2.9% |
| temptalia.com | 41 | 2.6% |
FAQ
Which brands do AI assistants recommend most for makeup brushes?
Over the last 30 days the top brands by AI mention share are: Sigma Beauty (14.1%), Real Techniques (13.1%), BK Beauty (6.8%), Morphe (6.5%), SEPHORA Collection (5.4%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about makeup brushes?
GEOly estimates ~23,966 AI queries per month in this category across 30 buyer topics, led by “silicone makeup brushes”.
Which sources do AI engines cite for makeup brushes?
The most-cited domains are: reddit.com, allure.com, vogue.com, ulta.com, consumerreports.org. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.