Category AI Visibility Report
Liquid Lipstick AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈2,167
Est. AI queries / month
7
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 7 buyer topics in Liquid Lipstick across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 2,167 AI queries per month.
- Maybelline leads the AI shelf with 20.2% of brand mentions, followed by NYX (10.9%) and KVD Beauty (10.1%). The top three hold 41.2% combined — a concentrated shelf where challengers need a differentiated topic wedge.
- The highest-demand topic is “Red liquid lipstick” (top keyword “red liquid lipstick”, ~260 searches/mo).
- AI answers lean on reddit.com most (36.3% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Maybelline | 655 | 20.2% |
| 2 | NYX | 353 | 10.9% |
| 3 | KVD Beauty | 329 | 10.1% |
| 4 | MAC | 299 | 9.2% |
| 5 | Stila | 196 | 6% |
| 6 | Revlon | 148 | 4.6% |
| 7 | Fenty Beauty | 132 | 4.1% |
| 8 | Milani | 106 | 3.3% |
| 9 | Black Moon Cosmetics | 72 | 2.2% |
| 10 | Pat McGrath | 70 | 2.2% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Red liquid lipstick | ≈1,084 | red liquid lipstick | 260 |
| Transfer-proof liquid lipstick | ≈1,083 | transferproof liquid lipstick | 210 |
| Vegan liquid lipstick | — | vegan lip stain | 8,100 |
| Black liquid lipstick | — | black lipstick | 12,100 |
| Brand-specific liquid lipstick | — | revlon lipstick | 12,100 |
| Long-lasting liquid lipstick | — | long lasting lipstick | 6,600 |
| Matte liquid lipstick | — | lipstick liquid matte | 2,900 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 190 | 36.3% |
| allure.com | 64 | 12.2% |
| vogue.com | 56 | 10.7% |
| lorealparisusa.com | 55 | 10.5% |
| maybelline.com | 41 | 7.8% |
| marieclaire.com | 29 | 5.5% |
| target.com | 16 | 3.1% |
| nyxcosmetics.com | 16 | 3.1% |
FAQ
Which brands do AI assistants recommend most for liquid lipstick?
Over the last 30 days the top brands by AI mention share are: Maybelline (20.2%), NYX (10.9%), KVD Beauty (10.1%), MAC (9.2%), Stila (6%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about liquid lipstick?
GEOly estimates ~2,167 AI queries per month in this category across 7 buyer topics, led by “Red liquid lipstick”.
Which sources do AI engines cite for liquid lipstick?
The most-cited domains are: reddit.com, allure.com, vogue.com, lorealparisusa.com, maybelline.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.