Category AI Visibility Report
Lipstick AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈48,228
Est. AI queries / month
37
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 37 buyer topics in Lipstick across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 48,228 AI queries per month.
- MAC leads the AI shelf with 10.4% of brand mentions, followed by Maybelline (7.6%) and Revlon (6.4%). The top three hold 24.4% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “mauve lipstick” (top keyword “mauve lipstick”, ~5,400 searches/mo).
- AI answers lean on reddit.com most (29.9% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | MAC | 1,448 | 10.4% |
| 2 | Maybelline | 1,058 | 7.6% |
| 3 | Revlon | 894 | 6.4% |
| 4 | NYX | 739 | 5.3% |
| 5 | Fenty Beauty | 458 | 3.3% |
| 6 | Dior | 436 | 3.1% |
| 7 | Charlotte Tilbury | 426 | 3.1% |
| 8 | Clinique | 397 | 2.8% |
| 9 | NARS | 353 | 2.5% |
| 10 | L'Oréal | 295 | 2.1% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| mauve lipstick | ≈8,817 | mauve lipstick | 5,400 |
| Lipstick Kit | ≈8,693 | lipstick kit | 12,100 |
| blue lipstick | ≈7,465 | blue lipstick | 9,900 |
| nude lipstick | ≈6,881 | nude lipstick | 6,600 |
| pink lipstick | ≈6,666 | pink lipstick | 6,600 |
| color changing lipstick | ≈6,371 | color changing lipstick | 3,600 |
| lipstick set | ≈3,335 | kylie lipstick kit | 18,100 |
| Long Lasting Lipstick | — | long lasting lipstick | 6,600 |
| Lip Gloss | — | fenty lip gloss | 22,200 |
| berry lipstick | — | berry lipstick | 5,400 |
| lipstick stain and tint | — | lipstick stains | 49,500 |
| Lipstick Stains | — | lipstick stains | 49,500 |
| Lipstick Liner | — | lipstick liner | 49,500 |
| Matte Lipstick | — | matte lipstick | 8,100 |
| Lipstick Allergy and Lip Care | — | tiny bumps on lipstick | 14,800 |
| Brand Lipstick Searches | — | nyx lip liner | 33,100 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 552 | 29.9% |
| allure.com | 404 | 21.9% |
| lorealparisusa.com | 101 | 5.5% |
| marieclaire.com | 89 | 4.8% |
| whowhatwear.com | 74 | 4% |
| ulta.com | 56 | 3% |
| goodhousekeeping.com | 53 | 2.9% |
| temptalia.com | 44 | 2.4% |
FAQ
Which brands do AI assistants recommend most for lipstick?
Over the last 30 days the top brands by AI mention share are: MAC (10.4%), Maybelline (7.6%), Revlon (6.4%), NYX (5.3%), Fenty Beauty (3.3%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about lipstick?
GEOly estimates ~48,228 AI queries per month in this category across 37 buyer topics, led by “mauve lipstick”.
Which sources do AI engines cite for lipstick?
The most-cited domains are: reddit.com, allure.com, lorealparisusa.com, marieclaire.com, whowhatwear.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.