Category AI Visibility Report
Lip Cream AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈2,742
Est. AI queries / month
9
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 9 buyer topics in Lip Cream across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 2,742 AI queries per month.
- NYX leads the AI shelf with 8.5% of brand mentions, followed by Aquaphor (7.6%) and Lanolips (4.9%). The top three hold 21% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “plumping lip cream” (top keyword “buxom lip cream”, ~170 searches/mo).
- AI answers lean on reddit.com most (31.4% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | NYX | 244 | 8.5% |
| 2 | Aquaphor | 220 | 7.6% |
| 3 | Lanolips | 140 | 4.9% |
| 4 | La Roche-Posay | 140 | 4.9% |
| 5 | BUXOM | 81 | 2.8% |
| 6 | Huda Beauty | 71 | 2.5% |
| 7 | Maybelline | 70 | 2.4% |
| 8 | Lansinoh | 65 | 2.3% |
| 9 | CeraVe | 63 | 2.2% |
| 10 | Milani | 62 | 2.1% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| plumping lip cream | ≈1,905 | buxom lip cream | 170 |
| lip cream stain | ≈837 | sephora lip cream stain | 8,100 |
| matte lip cream | — | nyx matte lip cream shades | 2,900 |
| organic lip cream | — | organic lip cream | 6,600 |
| SPF lip cream | — | spf lip cream | 27,100 |
| moisturizing lip cream | — | lip butter | 2,900 |
| lip cream for dry chapped lips | — | lip cream for chapped lips | 90,500 |
| medicated lip cream | — | medicated lip cream | 8,100 |
| lanolin lip cream | — | lanolin lip cream | 8,100 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 137 | 31.4% |
| aad.org | 56 | 12.8% |
| nbcnews.com | 48 | 11% |
| allure.com | 46 | 10.5% |
| temptalia.com | 33 | 7.6% |
| nih.gov | 17 | 3.9% |
| nyxcosmetics.com | 16 | 3.7% |
| ulta.com | 14 | 3.2% |
FAQ
Which brands do AI assistants recommend most for lip cream?
Over the last 30 days the top brands by AI mention share are: NYX (8.5%), Aquaphor (7.6%), Lanolips (4.9%), La Roche-Posay (4.9%), BUXOM (2.8%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about lip cream?
GEOly estimates ~2,742 AI queries per month in this category across 9 buyer topics, led by “plumping lip cream”.
Which sources do AI engines cite for lip cream?
The most-cited domains are: reddit.com, aad.org, nbcnews.com, allure.com, temptalia.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.