Category AI Visibility Report
Insoles AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈29,751
Est. AI queries / month
12
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 12 buyer topics in Insoles across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 29,751 AI queries per month.
- Superfeet leads the AI shelf with 25.9% of brand mentions, followed by Powerstep (23.3%) and Dr. Scholl's (6.2%). The top three hold 55.4% combined — a concentrated shelf where challengers need a differentiated topic wedge.
- The highest-demand topic is “insoles for height increase” (top keyword “height boosting insoles”, ~5,400 searches/mo).
- AI answers lean on michiganfootdoctors.com most (24.1% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Superfeet | 2,152 | 25.9% |
| 2 | Powerstep | 1,940 | 23.3% |
| 3 | Dr. Scholl's | 512 | 6.2% |
| 4 | Currex CleatPro | 438 | 5.3% |
| 5 | Spenco | 357 | 4.3% |
| 6 | Tread Labs | 292 | 3.5% |
| 7 | Aetrex | 282 | 3.4% |
| 8 | Timberland | 176 | 2.1% |
| 9 | VKTRY | 154 | 1.9% |
| 10 | Bilt Labs | 141 | 1.7% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| insoles for height increase | ≈12,019 | height boosting insoles | 5,400 |
| carbon fiber insoles | ≈10,099 | vktry insoles | 49,500 |
| height increase insoles | ≈7,633 | steppers insoles | 14,800 |
| memory foam insoles | — | comfiest insoles | 9,900 |
| insoles for flat feet | — | insoles for flat feet | 27,100 |
| insoles for work boots | — | best insoles for work boots | 6,600 |
| insoles for shin splints | — | shin splint insoles | 6,600 |
| insoles for high arches | — | high arch insoles | 9,900 |
| best insoles | — | insoles | 33,100 |
| custom insoles | — | custom arch support insoles | 12,100 |
| orthotic insoles | — | superfeet orthopedic insoles | 33,100 |
| insoles for plantar fasciitis | — | plantar fasciitis inserts for shoes | 49,500 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| michiganfootdoctors.com | 406 | 24.1% |
| reddit.com | 277 | 16.5% |
| nih.gov | 163 | 9.7% |
| verywellfit.com | 120 | 7.1% |
| superfeet.com | 86 | 5.1% |
| powerstep.com | 69 | 4.1% |
| roamingfeet.com | 59 | 3.5% |
| wcsafety.com | 42 | 2.5% |
Related category reports
FAQ
Which brands do AI assistants recommend most for insoles?
Over the last 30 days the top brands by AI mention share are: Superfeet (25.9%), Powerstep (23.3%), Dr. Scholl's (6.2%), Currex CleatPro (5.3%), Spenco (4.3%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about insoles?
GEOly estimates ~29,751 AI queries per month in this category across 12 buyer topics, led by “insoles for height increase”.
Which sources do AI engines cite for insoles?
The most-cited domains are: michiganfootdoctors.com, reddit.com, nih.gov, verywellfit.com, superfeet.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.