Category AI Visibility Report
Incontinence Pads AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈1,684
Est. AI queries / month
9
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 9 buyer topics in Incontinence Pads across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 1,684 AI queries per month.
- TENA leads the AI shelf with 22.4% of brand mentions, followed by Always (18%) and Poise (17.9%). The top three hold 58.3% combined — a concentrated shelf where challengers need a differentiated topic wedge.
- The highest-demand topic is “hypoallergenic incontinence pads” (top keyword “hypoallergenic incontinence pads”, ~390 searches/mo).
- AI answers lean on tena.us most (14.7% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | TENA | 952 | 22.4% |
| 2 | Always | 762 | 18% |
| 3 | Poise | 758 | 17.9% |
| 4 | Abena | 231 | 5.4% |
| 5 | Depend | 201 | 4.7% |
| 6 | Attn: Grace | 132 | 3.1% |
| 7 | Prevail | 106 | 2.5% |
| 8 | Organyc | 104 | 2.4% |
| 9 | The Honey Pot | 90 | 2.1% |
| 10 | CVS | 79 | 1.9% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| hypoallergenic incontinence pads | ≈854 | hypoallergenic incontinence pads | 390 |
| incontinence pads with wings and liners | ≈830 | incontinence pads with wings | 390 |
| incontinence pads for fecal incontinence | — | pads for faecal incontinence | 1,600 |
| reusable incontinence pads | — | reusable pads incontinence | 1,000 |
| overnight incontinence pads | — | nighttime incontinence | 1,000 |
| women's incontinence pads | — | incontinence pads for women | 6,600 |
| men's incontinence pads | — | incontinence pads for males | 8,100 |
| heavy absorbency incontinence pads | — | best incontinence pads for heavy leakage female | 210 |
| disposable incontinence pads | — | disposable pads for incontinence | 4,400 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| tena.us | 112 | 14.7% |
| target.com | 93 | 12.2% |
| reddit.com | 84 | 11% |
| verywellhealth.com | 72 | 9.5% |
| poise.com | 70 | 9.2% |
| nih.gov | 53 | 7% |
| alwaysdiscreet.com | 38 | 5% |
| health.com | 34 | 4.5% |
Related category reports
FAQ
Which brands do AI assistants recommend most for incontinence pads?
Over the last 30 days the top brands by AI mention share are: TENA (22.4%), Always (18%), Poise (17.9%), Abena (5.4%), Depend (4.7%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about incontinence pads?
GEOly estimates ~1,684 AI queries per month in this category across 9 buyer topics, led by “hypoallergenic incontinence pads”.
Which sources do AI engines cite for incontinence pads?
The most-cited domains are: tena.us, target.com, reddit.com, verywellhealth.com, poise.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.