Category AI Visibility Report
Building Consumables AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈216,253
Est. AI queries / month
120
Buyer topics monitored
105
Brands on the AI shelf
12
Categories covered
Key insights
- Over the last 30 days, GEOly monitored 120 buyer topics in Building Consumables across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 216,253 AI queries per month.
- Foundation Armor leads the AI shelf with 3.2% of brand mentions, followed by DAP (3.1%) and Ghostshield (2.7%). The top three hold 9% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “paints for rocks” (top keyword “rock paints”, ~22,200 searches/mo).
- AI answers lean on reddit.com most (17.5% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Foundation Armor | 1,176 | 3.2% |
| 2 | DAP | 1,145 | 3.1% |
| 3 | Ghostshield | 969 | 2.7% |
| 4 | Behr | 960 | 2.6% |
| 5 | Mobil | 888 | 2.4% |
| 6 | Rust-Oleum | 867 | 2.4% |
| 7 | Mapei | 850 | 2.3% |
| 8 | Kester | 781 | 2.1% |
| 9 | LATICRETE | 680 | 1.9% |
| 10 | USG | 633 | 1.7% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| paints for rocks | ≈23,158 | rock paints | 22,200 |
| bathtub paints | ≈22,514 | bathtub paint | 22,200 |
| bathroom paints | ≈21,418 | bathroom paints | 22,200 |
| ceiling paints | ≈19,861 | ceiling paint | 22,200 |
| paints for tiles | ≈18,712 | paints for tiles | 18,100 |
| Garage door lubricants | ≈12,936 | garage door lubricant | 22,200 |
| Graphite lubricants | ≈9,128 | graphite lubricant | 6,600 |
| Silicone-based lubricants | ≈8,706 | silicone based lubricant | 12,100 |
| Natural personal lubricants | ≈7,406 | personal lubricants natural | 4,400 |
| Polyurethane and polyurea grouts | ≈4,040 | polyurea grout | 5,400 |
| Cement-based grouts | ≈3,730 | prism grout | 3,600 |
| Tadelakt plaster | ≈3,176 | tadelakt plaster | 2,900 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 1,366 | 17.5% |
| usg.com | 411 | 5.3% |
| bobvila.com | 286 | 3.7% |
| concretenetwork.com | 285 | 3.7% |
| homedepot.com | 206 | 2.6% |
| thisoldhouse.com | 192 | 2.5% |
| dap.com | 170 | 2.2% |
| laticrete.com | 141 | 1.8% |
Category reports inside
| Category | Est. AI queries / mo | Topics | Top brand in AI |
|---|---|---|---|
| Paints | ≈138,546 | 27 | Behr |
| Lubricants | ≈38,176 | 15 | Mobil |
| Plaster | ≈9,405 | 12 | USG |
| Grouts | ≈7,770 | 7 | Mapei |
| Solder | ≈7,248 | 13 | Kester |
| Concrete Sealers | ≈5,507 | 16 | Foundation Armor |
| Roof Sealants | ≈4,881 | 8 | Henry |
| Greases | ≈2,137 | 5 | Mobil |
| Spackling Paste | ≈2,020 | 5 | DAP |
| Solvents | ≈563 | 5 | Isopar |
| Ammonia | — | 3 | LorAnn Oils |
| De-Icers | — | 4 | K&H |
FAQ
Which brands do AI assistants recommend most for building consumables?
Over the last 30 days the top brands by AI mention share are: Foundation Armor (3.2%), DAP (3.1%), Ghostshield (2.7%), Behr (2.6%), Mobil (2.4%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about building consumables?
GEOly estimates ~216,253 AI queries per month in this category across 120 buyer topics, led by “paints for rocks”.
Which sources do AI engines cite for building consumables?
The most-cited domains are: reddit.com, usg.com, bobvila.com, concretenetwork.com, homedepot.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.