Category AI Visibility Report
Growlers AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈485
Est. AI queries / month
5
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 5 buyer topics in Growlers across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 485 AI queries per month.
- DrinkTanks leads the AI shelf with 25.8% of brand mentions, followed by GrowlerWerks (14.2%) and Stanley (11.7%). The top three hold 51.7% combined — a concentrated shelf where challengers need a differentiated topic wedge.
- The highest-demand topic is “Growlers with taps” (top keyword “keg growlers”, ~260 searches/mo).
- AI answers lean on reddit.com most (28.4% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | DrinkTanks | 472 | 25.8% |
| 2 | GrowlerWerks | 260 | 14.2% |
| 3 | Stanley | 214 | 11.7% |
| 4 | uKeg Go | 110 | 6% |
| 5 | Hydro Flask | 100 | 5.5% |
| 6 | MiiR | 82 | 4.5% |
| 7 | Coleman | 63 | 3.4% |
| 8 | VEVOR | 52 | 2.8% |
| 9 | Northern Brewer | 50 | 2.7% |
| 10 | Tempercraft | 50 | 2.7% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Growlers with taps | ≈485 | keg growlers | 260 |
| Stainless steel growlers | — | stanley growlers | 880 |
| 64 oz growlers | — | 64 oz growlers | 1,600 |
| Glass growlers | — | green growlers | 1,900 |
| Growlers for beer | — | growlers beer | 4,400 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 50 | 28.4% |
| outsideonline.com | 25 | 14.2% |
| wired.com | 23 | 13.1% |
| thespruceeats.com | 13 | 7.4% |
| drinktanks.com | 13 | 7.4% |
| growlerwerks.com | 7 | 4% |
| coleman.com | 7 | 4% |
| popularmechanics.com | 6 | 3.4% |
Related category reports
FAQ
Which brands do AI assistants recommend most for growlers?
Over the last 30 days the top brands by AI mention share are: DrinkTanks (25.8%), GrowlerWerks (14.2%), Stanley (11.7%), uKeg Go (6%), Hydro Flask (5.5%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about growlers?
GEOly estimates ~485 AI queries per month in this category across 5 buyer topics, led by “Growlers with taps”.
Which sources do AI engines cite for growlers?
The most-cited domains are: reddit.com, outsideonline.com, wired.com, thespruceeats.com, drinktanks.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.