Category AI Visibility Report
Fireplaces AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈44,521
Est. AI queries / month
13
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 13 buyer topics in Fireplaces across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 44,521 AI queries per month.
- Regency leads the AI shelf with 7.3% of brand mentions, followed by Dimplex (7.2%) and Napoleon (5.5%). The top three hold 20% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “Freestanding electric fireplaces” (top keyword “freestanding electric fireplaces”, ~9,900 searches/mo).
- AI answers lean on reddit.com most (22.4% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Regency | 422 | 7.3% |
| 2 | Dimplex | 417 | 7.2% |
| 3 | Napoleon | 322 | 5.5% |
| 4 | Valor Fitness | 311 | 5.4% |
| 5 | Real Flame | 265 | 4.6% |
| 6 | Mendota | 215 | 3.7% |
| 7 | Heat & Glo | 198 | 3.4% |
| 8 | Modern Ember | 173 | 3% |
| 9 | Touchstone | 170 | 2.9% |
| 10 | Empire | 166 | 2.9% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Freestanding electric fireplaces | ≈16,496 | freestanding electric fireplaces | 9,900 |
| Direct vent gas fireplaces | ≈16,078 | direct vent gas fireplaces | 18,100 |
| Corner fireplaces | ≈11,947 | fireplaces for corner | 8,100 |
| Gas fireplaces | — | fireplaces with gas | 49,500 |
| Electric fireplace inserts | — | insert fireplaces electric | 74,000 |
| Wood fireplace inserts | — | wood burning fireplace insert | 33,100 |
| Electric fireplaces | — | fireplaces electric fireplaces | 135,000 |
| Wall mounted fireplaces | — | wall mount electric fireplaces | 14,800 |
| Ventless gas fireplaces | — | ventless gas fireplaces | 14,800 |
| Wood burning fireplaces | — | fireplaces wood burning | 22,200 |
| Propane fireplaces | — | propane fireplaces | 14,800 |
| Outdoor fireplaces | — | outdoor and fireplaces | 33,100 |
| Gas fireplace inserts | — | gas insert fireplaces | 60,500 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 209 | 22.4% |
| epa.gov | 114 | 12.2% |
| homedepot.com | 86 | 9.2% |
| regency-fire.com | 58 | 6.2% |
| thespruce.com | 39 | 4.2% |
| consumerreports.org | 33 | 3.5% |
| fireplacechoice.com | 32 | 3.4% |
| bobvila.com | 31 | 3.3% |
FAQ
Which brands do AI assistants recommend most for fireplaces?
Over the last 30 days the top brands by AI mention share are: Regency (7.3%), Dimplex (7.2%), Napoleon (5.5%), Valor Fitness (5.4%), Real Flame (4.6%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about fireplaces?
GEOly estimates ~44,521 AI queries per month in this category across 13 buyer topics, led by “Freestanding electric fireplaces”.
Which sources do AI engines cite for fireplaces?
The most-cited domains are: reddit.com, epa.gov, homedepot.com, regency-fire.com, thespruce.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.