Category AI Visibility Report
Face Makeup AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈12,689
Est. AI queries / month
20
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 20 buyer topics in Face Makeup across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 12,689 AI queries per month.
- Mehron leads the AI shelf with 6.9% of brand mentions, followed by Fenty Beauty (5.9%) and NARS (4.6%). The top three hold 17.4% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “freckle face makeup” (top keyword “freckle makeup”, ~2,400 searches/mo).
- AI answers lean on reddit.com most (24% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Mehron | 475 | 6.9% |
| 2 | Fenty Beauty | 408 | 5.9% |
| 3 | NARS | 318 | 4.6% |
| 4 | NYX | 304 | 4.4% |
| 5 | Estée Lauder | 218 | 3.2% |
| 6 | L'Oréal | 192 | 2.8% |
| 7 | Kryolan | 185 | 2.7% |
| 8 | bareMinerals | 177 | 2.6% |
| 9 | Maybelline | 176 | 2.5% |
| 10 | ILIA | 159 | 2.3% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| freckle face makeup | ≈2,625 | freckle makeup | 2,400 |
| face makeup for sensitive skin | ≈2,593 | dermatology makeup | 1,900 |
| face makeup for high cheekbones | ≈2,549 | makeup for high cheekbones | 1,900 |
| pale skin face makeup | ≈2,510 | pale skin makeup | 1,900 |
| face makeup for oval face | ≈2,412 | contour oval face | 1,600 |
| natural face makeup | — | light makeup | 6,600 |
| face painting face makeup | — | face painting and makeup | 1,300 |
| face makeup for beginners | — | how to do makeup | 4,400 |
| face makeup for tattoo cover | — | eyebrow tattoo makeup | 1,600 |
| face makeup for round face | — | contour for round face | 3,600 |
| special effects face makeup | — | special effects makeup | 5,400 |
| long wear face makeup | — | long wear makeup | 4,400 |
| skincare-infused face makeup | — | skincare makeup | 6,600 |
| face makeup contouring | — | contour face | 2,400 |
| face makeup for oily skin | — | best makeup foundation for oily face | 6,600 |
| face makeup primer | — | face primer in makeup | 2,400 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 261 | 24% |
| allure.com | 222 | 20.4% |
| lorealparisusa.com | 63 | 5.8% |
| vogue.com | 47 | 4.3% |
| aad.org | 45 | 4.1% |
| mehron.com | 38 | 3.5% |
| ulta.com | 37 | 3.4% |
| glamour.com | 33 | 3% |
FAQ
Which brands do AI assistants recommend most for face makeup?
Over the last 30 days the top brands by AI mention share are: Mehron (6.9%), Fenty Beauty (5.9%), NARS (4.6%), NYX (4.4%), Estée Lauder (3.2%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about face makeup?
GEOly estimates ~12,689 AI queries per month in this category across 20 buyer topics, led by “freckle face makeup”.
Which sources do AI engines cite for face makeup?
The most-cited domains are: reddit.com, allure.com, lorealparisusa.com, vogue.com, aad.org. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.