Category AI Visibility Report
Eyeshadow Palette AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈14,326
Est. AI queries / month
47
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 47 buyer topics in Eyeshadow Palette across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 14,326 AI queries per month.
- Natasha Denona leads the AI shelf with 14% of brand mentions, followed by ColourPop (13.2%) and Urban Decay (5.4%). The top three hold 32.6% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “customizable eyeshadow palettes” (top keyword “customizable eyeshadow palettes”, ~1,000 searches/mo).
- AI answers lean on reddit.com most (34.9% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Natasha Denona | 3,031 | 14% |
| 2 | ColourPop | 2,849 | 13.2% |
| 3 | Urban Decay | 1,178 | 5.4% |
| 4 | Pat McGrath | 1,045 | 4.8% |
| 5 | Anastasia Beverly Hills | 1,040 | 4.8% |
| 6 | Juvia's Place | 819 | 3.8% |
| 7 | Viseart | 601 | 2.8% |
| 8 | MAC | 540 | 2.5% |
| 9 | Tarte | 497 | 2.3% |
| 10 | Makeup BY Mario | 484 | 2.2% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| customizable eyeshadow palettes | ≈1,242 | customizable eyeshadow palettes | 1,000 |
| Matte eyeshadow palettes | ≈1,241 | eyeshadow palettes matte | 1,900 |
| vegan eyeshadow palettes | ≈1,233 | vegan eyeshadow palettes | 1,600 |
| matte eyeshadow palette | ≈1,232 | matte eyeshadow palette | 1,900 |
| vegan eyeshadow palette | ≈1,229 | vegan eyeshadow palette | 1,600 |
| Blue eyeshadow palettes | ≈1,216 | blue eyeshadow palettes | 1,900 |
| eyeshadow palettes for blue eyes | ≈1,203 | eyeshadow palettes blue eyes | 1,000 |
| eyeshadow palettes for green eyes | ≈1,194 | eyeshadow palettes for green eyes | 880 |
| clean and talc free eyeshadow palettes | ≈1,189 | talc-free eyeshadow palettes | 480 |
| Rainbow eyeshadow palettes | ≈1,164 | eyeshadow palettes rainbow | 1,600 |
| korean eyeshadow palettes | ≈1,112 | clio eyeshadow palettes | 1,600 |
| natural eyeshadow palettes | ≈1,071 | too faced natural eyeshadow palette | 2,900 |
| blue eyeshadow palette | — | blues eyeshadow palette | 1,900 |
| Colorful eyeshadow palettes | — | colorful eyeshadow palettes | 2,900 |
| Cruelty-free eyeshadow palettes | — | cruelty free eyeshadow palettes | 1,900 |
| Cool tone eyeshadow palettes | — | cool tone eyeshadow palettes | 3,600 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 852 | 34.9% |
| ulta.com | 228 | 9.3% |
| allure.com | 175 | 7.2% |
| marieclaire.com | 150 | 6.2% |
| temptalia.com | 141 | 5.8% |
| whowhatwear.com | 105 | 4.3% |
| harpersbazaar.com | 99 | 4.1% |
| natashadenona.com | 73 | 3% |
FAQ
Which brands do AI assistants recommend most for eyeshadow palette?
Over the last 30 days the top brands by AI mention share are: Natasha Denona (14%), ColourPop (13.2%), Urban Decay (5.4%), Pat McGrath (4.8%), Anastasia Beverly Hills (4.8%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about eyeshadow palette?
GEOly estimates ~14,326 AI queries per month in this category across 47 buyer topics, led by “customizable eyeshadow palettes”.
Which sources do AI engines cite for eyeshadow palette?
The most-cited domains are: reddit.com, ulta.com, allure.com, marieclaire.com, temptalia.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.