Category AI Visibility Report
Eyebrow Pencil AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈5,706
Est. AI queries / month
23
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 23 buyer topics in Eyebrow Pencil across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 5,706 AI queries per month.
- NYX leads the AI shelf with 19% of brand mentions, followed by Benefit (18%) and Anastasia Beverly Hills (18%). The top three hold 55% combined — a concentrated shelf where challengers need a differentiated topic wedge.
- The highest-demand topic is “Black eyebrow pencil” (top keyword “eyebrow black pencil”, ~1,000 searches/mo).
- AI answers lean on allure.com most (34.7% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | NYX | 1,398 | 19% |
| 2 | Benefit | 1,331 | 18% |
| 3 | Anastasia Beverly Hills | 1,329 | 18% |
| 4 | Maybelline | 481 | 6.5% |
| 5 | Rare Beauty | 407 | 5.5% |
| 6 | L'Oréal | 318 | 4.3% |
| 7 | Revlon | 249 | 3.4% |
| 8 | ColourPop | 143 | 1.9% |
| 9 | Bobbi Brown | 129 | 1.7% |
| 10 | ILIA | 119 | 1.6% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Black eyebrow pencil | ≈1,945 | eyebrow black pencil | 1,000 |
| Blonde eyebrow pencil | ≈1,919 | eyebrow pencil for blonde hair | 1,300 |
| Natural-looking eyebrow pencil | ≈1,842 | best natural looking eyebrow pencil | 880 |
| Eyebrow pencil how to use | — | eyebrow with pencil | 40,500 |
| Eyebrow pencil for beginners | — | beginner eyebrow pencil | 1,300 |
| Taupe eyebrow pencil | — | eyebrow pencil in taupe | 880 |
| Eyebrow pencil with brush | — | eyebrow pencil with brush | 2,400 |
| Eyebrow pencil for men | — | eyebrow pencil for men | 1,300 |
| Dark brown eyebrow pencil | — | darkest brown eyebrow pencil | 880 |
| Waterproof eyebrow pencil | — | water proof eyebrow pencil | 6,600 |
| Thick eyebrow pencil | — | eyebrow pencil for thinning eyebrows | 1,300 |
| Eyebrow pencil for blonde hair | — | eyebrow pencil for blonde hair | 1,300 |
| Brown eyebrow pencil | — | brown pencil eyebrow | 40,500 |
| Eyebrow pencil for shaping eyebrows | — | shape eyebrows with pencil | 1,900 |
| Gray eyebrow pencil | — | gray eyebrow pencil | 1,600 |
| Retractable eyebrow pencil | — | charlotte tilbury refillable eyebrow pencil | 2,900 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| allure.com | 481 | 34.7% |
| reddit.com | 408 | 29.4% |
| ulta.com | 49 | 3.5% |
| target.com | 47 | 3.4% |
| whowhatwear.com | 45 | 3.2% |
| nyxcosmetics.com | 41 | 3% |
| glamour.com | 38 | 2.7% |
| today.com | 37 | 2.7% |
FAQ
Which brands do AI assistants recommend most for eyebrow pencil?
Over the last 30 days the top brands by AI mention share are: NYX (19%), Benefit (18%), Anastasia Beverly Hills (18%), Maybelline (6.5%), Rare Beauty (5.5%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about eyebrow pencil?
GEOly estimates ~5,706 AI queries per month in this category across 23 buyer topics, led by “Black eyebrow pencil”.
Which sources do AI engines cite for eyebrow pencil?
The most-cited domains are: allure.com, reddit.com, ulta.com, target.com, whowhatwear.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.