Category AI Visibility Report
Eyebrow Makeup AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈883
Est. AI queries / month
14
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 14 buyer topics in Eyebrow Makeup across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 883 AI queries per month.
- Anastasia Beverly Hills leads the AI shelf with 17.4% of brand mentions, followed by Benefit (16.4%) and NYX (13.7%). The top three hold 47.5% combined — a concentrated shelf where challengers need a differentiated topic wedge.
- The highest-demand topic is “waterproof eyebrow makeup” (top keyword “waterproof eyebrow makeup”, ~260 searches/mo).
- AI answers lean on allure.com most (31.3% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Anastasia Beverly Hills | 693 | 17.4% |
| 2 | Benefit | 653 | 16.4% |
| 3 | NYX | 545 | 13.7% |
| 4 | Maybelline | 275 | 6.9% |
| 5 | Ulta | 129 | 3.2% |
| 6 | Rare Beauty | 122 | 3.1% |
| 7 | RMS Beauty | 90 | 2.3% |
| 8 | Revlon | 81 | 2% |
| 9 | Godefroy | 73 | 1.8% |
| 10 | MERIT | 70 | 1.8% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| waterproof eyebrow makeup | ≈222 | waterproof eyebrow makeup | 260 |
| eyebrow makeup for men | ≈222 | eyebrow makeup for men | 140 |
| eyebrow makeup for older women | ≈220 | eyebrow makeup for older women | 110 |
| eyebrow makeup for beginners | ≈219 | how to apply eyebrow pencil for beginners | 90 |
| permanent eyebrow makeup | — | permanent makeup eyebrows | 5,400 |
| eyebrow makeup tint | — | henna eyebrows | 4,400 |
| natural eyebrow makeup | — | soft arch eyebrows | 1,900 |
| eyebrow makeup wax and glue | — | eyebrow shaper | 2,900 |
| eyebrow makeup for blondes redheads and gray hair | — | eyebrow makeup for blonde hair | 210 |
| eyebrow makeup kit | — | eyebrow kit | 2,900 |
| eyebrow makeup for thin sparse or no eyebrows | — | eyebrow makeup for thinning brows | 880 |
| eyebrow makeup powder | — | eyebrow powder | 5,400 |
| eyebrow makeup pencil | — | eyebrows draw | 6,600 |
| eyebrow makeup gel | — | eyebrow gel | 27,100 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| allure.com | 236 | 31.3% |
| reddit.com | 126 | 16.7% |
| ulta.com | 71 | 9.4% |
| vogue.com | 56 | 7.4% |
| glamour.com | 39 | 5.2% |
| maybelline.com | 25 | 3.3% |
| whowhatwear.com | 23 | 3% |
| marieclaire.com | 21 | 2.8% |
FAQ
Which brands do AI assistants recommend most for eyebrow makeup?
Over the last 30 days the top brands by AI mention share are: Anastasia Beverly Hills (17.4%), Benefit (16.4%), NYX (13.7%), Maybelline (6.9%), Ulta (3.2%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about eyebrow makeup?
GEOly estimates ~883 AI queries per month in this category across 14 buyer topics, led by “waterproof eyebrow makeup”.
Which sources do AI engines cite for eyebrow makeup?
The most-cited domains are: allure.com, reddit.com, ulta.com, vogue.com, glamour.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.