Category AI Visibility Report
Electric Kettles AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈6,547
Est. AI queries / month
12
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 12 buyer topics in Electric Kettles across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 6,547 AI queries per month.
- Fellow leads the AI shelf with 15.5% of brand mentions, followed by OXO (11%) and Cuisinart (9.4%). The top three hold 35.9% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “Plastic-free electric kettles” (top keyword “electric tea kettles without plastic”, ~1,300 searches/mo).
- AI answers lean on reddit.com most (28.1% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Fellow | 902 | 15.5% |
| 2 | OXO | 638 | 11% |
| 3 | Cuisinart | 544 | 9.4% |
| 4 | Hamilton Beach | 369 | 6.3% |
| 5 | SMEG | 351 | 6% |
| 6 | Cosori | 298 | 5.1% |
| 7 | Brentwood Home | 224 | 3.9% |
| 8 | Breville | 205 | 3.5% |
| 9 | Chefman | 201 | 3.5% |
| 10 | Bonavita Connoisseur | 193 | 3.3% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Plastic-free electric kettles | ≈2,265 | electric tea kettles without plastic | 1,300 |
| Retro electric kettles | ≈2,195 | retro electric kettles | 1,300 |
| Energy-efficient electric kettles | ≈2,087 | energy efficient electric kettles | 720 |
| Gooseneck electric kettles | — | electric gooseneck kettles | 2,900 |
| Colored electric kettles | — | cute electric kettles | 1,600 |
| Small electric kettles | — | electric kettles small | 3,600 |
| Ceramic electric kettles | — | electric ceramic tea kettles | 1,900 |
| Glass electric kettles | — | electric glass kettles | 5,400 |
| Cordless electric kettles | — | electric tea kettles cordless | 2,400 |
| Portable electric kettles | — | portable electric kettle | 2,400 |
| Electric kettles with temperature control | — | electric kettle with temperature control | 6,600 |
| Stainless steel electric kettles | — | electric tea kettles stainless steel | 18,100 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 202 | 28.1% |
| consumerreports.org | 97 | 13.5% |
| tomsguide.com | 93 | 12.9% |
| bonappetit.com | 91 | 12.7% |
| techgearlab.com | 33 | 4.6% |
| plasticfreelab.com | 24 | 3.3% |
| foodnetwork.com | 24 | 3.3% |
| fellowproducts.com | 20 | 2.8% |
FAQ
Which brands do AI assistants recommend most for electric kettles?
Over the last 30 days the top brands by AI mention share are: Fellow (15.5%), OXO (11%), Cuisinart (9.4%), Hamilton Beach (6.3%), SMEG (6%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about electric kettles?
GEOly estimates ~6,547 AI queries per month in this category across 12 buyer topics, led by “Plastic-free electric kettles”.
Which sources do AI engines cite for electric kettles?
The most-cited domains are: reddit.com, consumerreports.org, tomsguide.com, bonappetit.com, techgearlab.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.