Category AI Visibility Report
Costumes AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈107,236
Est. AI queries / month
9
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 9 buyer topics in Costumes across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 107,236 AI queries per month.
- Rubie’s leads the AI shelf with 6.4% of brand mentions, followed by Spider-Man (4.4%) and Batman (4.3%). The top three hold 15.1% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “inflatable costumes” (top keyword “inflating costumes”, ~49,500 searches/mo).
- AI answers lean on reddit.com most (32% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Rubie’s | 116 | 6.4% |
| 2 | Spider-Man | 79 | 4.4% |
| 3 | Batman | 77 | 4.3% |
| 4 | Leg Avenue | 70 | 3.9% |
| 5 | California Costumes | 50 | 2.8% |
| 6 | Superman | 46 | 2.6% |
| 7 | Tipsy Elves | 39 | 2.2% |
| 8 | Spirit Halloween | 38 | 2.1% |
| 9 | Wonder Woman | 34 | 1.9% |
| 10 | MorphCostumes | 34 | 1.9% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| inflatable costumes | ≈54,491 | inflating costumes | 49,500 |
| pirate costumes | ≈52,745 | pirate costumes | 49,500 |
| superhero halloween costumes | — | superhero halloween costumes | 74,000 |
| cosplay costumes | — | kpop demon hunter costumes | 165,000 |
| adult halloween costumes | — | adult halloween costumes for adults | 40,500 |
| scary halloween costumes | — | halloween creepy costumes | 40,500 |
| couples halloween costumes | — | partner costumes halloween | 110,000 |
| witch costumes | — | costumes witch | 49,500 |
| funny halloween costumes | — | silly halloween costumes | 60,500 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 138 | 32% |
| morphsuits.com | 112 | 26% |
| halloweencostumes.com | 18 | 4.2% |
| goodhousekeeping.com | 17 | 3.9% |
| costumerealm.com | 15 | 3.5% |
| piratesinfo.com | 15 | 3.5% |
| alibaba.com | 10 | 2.3% |
| creedleather.com | 9 | 2.1% |
Related category reports
FAQ
Which brands do AI assistants recommend most for costumes?
Over the last 30 days the top brands by AI mention share are: Rubie’s (6.4%), Spider-Man (4.4%), Batman (4.3%), Leg Avenue (3.9%), California Costumes (2.8%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about costumes?
GEOly estimates ~107,236 AI queries per month in this category across 9 buyer topics, led by “inflatable costumes”.
Which sources do AI engines cite for costumes?
The most-cited domains are: reddit.com, morphsuits.com, halloweencostumes.com, goodhousekeeping.com, costumerealm.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.