Category AI Visibility Report
Contour Palettes AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈4,911
Est. AI queries / month
14
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 14 buyer topics in Contour Palettes across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 4,911 AI queries per month.
- Fenty Beauty leads the AI shelf with 9.5% of brand mentions, followed by Westman Atelier (6.6%) and Anastasia Beverly Hills (6.4%). The top three hold 22.5% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “Cream contour palettes” (top keyword “cream contour palettes”, ~1,900 searches/mo).
- AI answers lean on allure.com most (39.1% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Fenty Beauty | 395 | 9.5% |
| 2 | Westman Atelier | 274 | 6.6% |
| 3 | Anastasia Beverly Hills | 267 | 6.4% |
| 4 | Ulta | 252 | 6.1% |
| 5 | Milk Makeup | 219 | 5.3% |
| 6 | NYX | 186 | 4.5% |
| 7 | HAUS LABS | 176 | 4.2% |
| 8 | MAKE UP FOR EVER | 176 | 4.2% |
| 9 | Smashbox | 157 | 3.8% |
| 10 | Rare Beauty | 151 | 3.6% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Cream contour palettes | ≈1,242 | cream contour palettes | 1,900 |
| contour for eyes | ≈1,225 | contour for eyes | 1,600 |
| contour for oval face | ≈1,224 | contour oval face | 1,600 |
| contour with concealer | ≈1,220 | tarte contour concealer | 9,900 |
| cool tone contour | — | cool tone contour | 4,400 |
| contour for round face | — | round face contour | 3,600 |
| contour vs bronzer | — | bronzer v contour | 4,400 |
| contour palette | — | contour palettes | 4,400 |
| liquid contour | — | rare beauty contour | 3,600 |
| jawline contour | — | jaw contour | 3,600 |
| nose contour | — | nose contour | 4,400 |
| powder contour | — | contour powders | 2,400 |
| cream contour | — | contour creams | 4,400 |
| contour stick | — | contour sticks | 18,100 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| allure.com | 270 | 39.1% |
| reddit.com | 179 | 25.9% |
| marieclaire.com | 34 | 4.9% |
| lorealparisusa.com | 30 | 4.3% |
| harpersbazaar.com | 28 | 4.1% |
| vogue.com | 17 | 2.5% |
| whowhatwear.com | 15 | 2.2% |
| elle.com | 14 | 2% |
FAQ
Which brands do AI assistants recommend most for contour palettes?
Over the last 30 days the top brands by AI mention share are: Fenty Beauty (9.5%), Westman Atelier (6.6%), Anastasia Beverly Hills (6.4%), Ulta (6.1%), Milk Makeup (5.3%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about contour palettes?
GEOly estimates ~4,911 AI queries per month in this category across 14 buyer topics, led by “Cream contour palettes”.
Which sources do AI engines cite for contour palettes?
The most-cited domains are: allure.com, reddit.com, marieclaire.com, lorealparisusa.com, harpersbazaar.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.