Category AI Visibility Report
Concealer AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈10,108
Est. AI queries / month
21
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 21 buyer topics in Concealer across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 10,108 AI queries per month.
- NARS leads the AI shelf with 14.5% of brand mentions, followed by NYX (7.9%) and Maybelline (6.1%). The top three hold 28.5% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “Concealer first or foundation first” (top keyword “foundation first or concealer”, ~5,400 searches/mo).
- AI answers lean on reddit.com most (26.6% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | NARS | 1,058 | 14.5% |
| 2 | NYX | 577 | 7.9% |
| 3 | Maybelline | 444 | 6.1% |
| 4 | Tower 28 | 398 | 5.4% |
| 5 | L'Oréal | 390 | 5.3% |
| 6 | Kosas | 338 | 4.6% |
| 7 | Tarte | 332 | 4.5% |
| 8 | Lancôme | 284 | 3.9% |
| 9 | ILIA | 283 | 3.9% |
| 10 | Estée Lauder | 221 | 3% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Concealer first or foundation first | ≈7,229 | foundation first or concealer | 5,400 |
| Pot concealer | ≈2,879 | nars pot concealer | 22,200 |
| Concealer for dark circles | — | dark eye circle concealer | 9,900 |
| vegan concealer | — | vegan concealer | 8,100 |
| Hydrating concealer | — | hydrating concealer | 12,100 |
| Lightweight concealer | — | lighter concealer | 9,900 |
| concealer application and placement | — | brush concealer | 18,100 |
| Drugstore concealer | — | best concealer in drugstore | 9,900 |
| Waterproof concealer | — | concealer waterproof | 6,600 |
| Brush concealer | — | brush concealer | 18,100 |
| Water-based concealer | — | water based concealer | 5,400 |
| Non-comedogenic concealer | — | non comedogenic concealer | 5,400 |
| Color-correcting concealer | — | color corrector concealer | 5,400 |
| Under eye concealer | — | under eye concealer | 9,900 |
| Full-coverage concealer | — | full-coverage concealer | 27,100 |
| Concealer application order | — | concealer first or foundation first | 5,400 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 307 | 26.6% |
| allure.com | 222 | 19.2% |
| whowhatwear.com | 125 | 10.8% |
| goodhousekeeping.com | 97 | 8.4% |
| narscosmetics.com | 60 | 5.2% |
| theguardian.com | 56 | 4.8% |
| nbcnews.com | 34 | 2.9% |
| glamour.com | 31 | 2.7% |
FAQ
Which brands do AI assistants recommend most for concealer?
Over the last 30 days the top brands by AI mention share are: NARS (14.5%), NYX (7.9%), Maybelline (6.1%), Tower 28 (5.4%), L'Oréal (5.3%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about concealer?
GEOly estimates ~10,108 AI queries per month in this category across 21 buyer topics, led by “Concealer first or foundation first”.
Which sources do AI engines cite for concealer?
The most-cited domains are: reddit.com, allure.com, whowhatwear.com, goodhousekeeping.com, narscosmetics.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.