Category AI Visibility Report
Hobbies & Creative Arts AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈465,379
Est. AI queries / month
711
Buyer topics monitored
706
Brands on the AI shelf
95
Categories covered
Key insights
- Over the last 30 days, GEOly monitored 711 buyer topics in Hobbies & Creative Arts across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 465,379 AI queries per month.
- Yamaha leads the AI shelf with 6.9% of brand mentions, followed by Brother (1.7%) and Estes (1.3%). The top three hold 9.9% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “resonator guitars” (top keyword “resonator guitar”, ~18,100 searches/mo).
- AI answers lean on reddit.com most (34.7% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Yamaha | 21,060 | 6.9% |
| 2 | Brother | 5,137 | 1.7% |
| 3 | Estes | 4,027 | 1.3% |
| 4 | Roland | 3,968 | 1.3% |
| 5 | Eastman | 2,949 | 1% |
| 6 | Meinl | 2,900 | 1% |
| 7 | Dunlop | 2,891 | 1% |
| 8 | Hohner | 2,815 | 0.9% |
| 9 | YKK | 2,659 | 0.9% |
| 10 | Hugo Boss | 2,536 | 0.8% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| resonator guitars | ≈23,792 | resonator guitar | 18,100 |
| semi-hollow electric guitars | ≈20,000 | semi hollow electric guitar | 14,800 |
| dreadnought acoustic guitars | ≈18,374 | dreadnought acoustic guitar | 14,800 |
| mohair yarn | ≈15,034 | mohair yarn | 8,100 |
| t shirt yarn | ≈14,467 | t shirt yarn | 8,100 |
| fingering weight yarn | ≈13,333 | fingering weight yarn | 12,100 |
| left-handed guitars | ≈13,075 | left handed guitar | 14,800 |
| yarn for beginners | ≈11,483 | crochet yarn for beginners | 8,100 |
| planner decorative stickers | ≈10,219 | planner stickers | 6,600 |
| holiday decorative stickers | ≈10,108 | world cup stickers | 9,900 |
| holographic decorative stickers | ≈9,922 | holographic stickers | 6,600 |
| square origami paper | ≈7,904 | kami origami paper | 5,400 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 19,307 | 34.7% |
| musicradar.com | 1,597 | 2.9% |
| guitarworld.com | 1,350 | 2.4% |
| sweetwater.com | 1,276 | 2.3% |
| yamaha.com | 1,203 | 2.2% |
| gia.edu | 974 | 1.8% |
| estesrockets.com | 675 | 1.2% |
| bobvila.com | 343 | 0.6% |
Category reports inside
| Category | Est. AI queries / mo | Topics | Top brand in AI |
|---|---|---|---|
| Guitars | ≈75,241 | 14 | Yamaha |
| Yarn | ≈54,317 | 15 | Lion Brand |
| Gemstones | ≈31,648 | 24 | Brilliant Earth |
| Decorative Stickers | ≈30,249 | 12 | CustomStickers.com |
| Craft Paints | ≈25,635 | 14 | Liquitex |
| Origami Paper | ≈15,025 | 8 | Taro's Origami Studio |
| Sewing Machines | ≈14,954 | 8 | Brother |
| Ribbons | ≈14,468 | 13 | Offray |
| Glitter | ≈13,235 | 6 | NYX |
| Craft Glue | ≈11,322 | 9 | Aleene’s |
| Fossils | ≈9,817 | 10 | Fossil |
| Cardstock And Scrapbooking Paper | ≈9,527 | 7 | Neenah |
| Painting Canvases | ≈9,462 | 10 | BLICK Art Materials |
| Rulers | ≈8,087 | 14 | Staedtler Textsurfer |
| Guitar Pedals | ≈8,021 | 21 | Hugo Boss |
| Knitting Needles | ≈8,014 | 7 | ChiaoGoo |
| Rhinestones | ≈6,480 | 8 | Preciosa |
| Crochet Hooks | ≈6,457 | 14 | Tulip Etimo |
| Trumpets | ≈6,450 | 11 | Yamaha |
| Transfer Paper | ≈5,790 | 11 | Neenah |
| Guitar Picks | ≈5,743 | 21 | Dunlop |
| Embroidery Machines | ≈5,150 | 10 | Brother |
| Zippers | ≈5,132 | 11 | YKK |
| Drum Kits | ≈4,864 | 12 | Yamaha |
| Art Brushes | ≈4,550 | 8 | Princeton |
| Banjos | ≈4,403 | 8 | Deering |
| Kilns | ≈4,138 | 7 | Paragon |
| Light Boxes | ≈4,123 | 6 | Artograph |
| Ukuleles | ≈4,095 | 11 | Cordoba |
| Trombones | ≈3,630 | 12 | Yamaha |
| Clarinets | ≈3,578 | 13 | Yamaha |
| Violins | ≈3,369 | 7 | Yamaha |
| Minerals | ≈3,150 | 6 | Trace Minerals |
| Cymbals | ≈2,397 | 12 | Zildjian |
| Saxophones | ≈2,235 | 9 | Yamaha |
| French Horns | ≈2,197 | 6 | Yamaha |
| Digital Pianos | ≈2,186 | 9 | Yamaha |
| Interfacing | ≈2,173 | 11 | Pellon |
| Cellos | ≈2,040 | 6 | Eastman |
| Sewing Threads | ≈1,976 | 5 | Gutermann |
| Embroidery Hoops | ≈1,965 | 12 | Nurge Heritage |
| Guitar Stands | ≈1,884 | 7 | Hercules |
| Accordions | ≈1,878 | 8 | Hohner |
| Construction Paper | ≈1,670 | 7 | Tru-Ray |
| Sewing Kits | ≈1,660 | 8 | Singer |
| Snare Drums | ≈1,504 | 9 | Ludwig |
| Mandolins | ≈1,445 | 11 | Eastman |
| Bagpipes | ≈1,330 | 7 | McCallum |
| Spinning Wheels | ≈1,261 | 6 | Ashford |
| Embroidery Floss | ≈1,229 | 6 | DMC |
| Harps | ≈1,096 | 8 | Lyon & Healy |
| Cutting Mats | ≈1,082 | 5 | Dahle |
| Ink Pads | ≈1,056 | 15 | Ranger |
| Plastic Canvas | ≈1,029 | 9 | Darice |
| Midi Controllers | ≈1,019 | 7 | Arturia |
| Harmonicas | ≈987 | 8 | Hohner |
| Tubas | ≈918 | 8 | Yamaha |
| Bassoons | ≈900 | 6 | Fox Renard |
| Model Rockets | ≈876 | 10 | Estes |
| Xylophones | ≈861 | 5 | Sonor |
| Aida Cloth | ≈848 | 10 | Zweigart |
| Keyboard Stands | ≈826 | 6 | On Stage |
| Dress Forms | ≈553 | 5 | Dritz |
| Ceramic Glazes | ≈544 | 5 | Mayco |
| Craft Foam | ≈475 | 9 | Foamory |
| Gongs | ≈433 | 6 | Paiste |
| Vellum Paper | ≈433 | 5 | Clearprint |
| Oboes | ≈289 | 5 | Yamaha |
| Bass Drums | — | 3 | Yamaha |
| Bongos | — | 4 | Meinl |
| Cajons | — | 1 | Meinl |
| Claves | — | 1 | Meinl |
| Congas | — | 3 | LP |
| Cornets | — | 4 | Yamaha |
| Didgeridoos | — | 1 | Meinl |
| Drawing And Painting Kits | — | 3 | Royal & Langnickel |
| Drum Pedals | — | 4 | DW |
| Glockenspiels | — | 1 | Yamaha |
| Guitar Capos | — | 2 | G7th |
| Guitar Slides | — | 3 | The Rock Slide |
| Latch Hooks | — | 2 | WonderArt |
| Maracas | — | 4 | Meinl |
| Mellophones | — | 1 | Yamaha |
| Metronomes | — | 3 | Korg |
| Ocarinas | — | 4 | Original STL |
| Samplers | — | 4 | Akai |
| Seam Rippers | — | 1 | Dritz |
| Sequins | — | 3 | We Are Knitters |
| Sergers | — | 4 | Juki |
| Sports Fan Hats | — | 1 | New Era |
| Sports Fan Jerseys | — | 4 | Nike |
| Tablas | — | 1 | Meinl |
| Tambourines | — | 3 | Meinl |
| Trading Cards | — | 4 | Topps |
| Wood Burning Tools | — | 3 | Razertip |
FAQ
Which brands do AI assistants recommend most for hobbies & creative arts?
Over the last 30 days the top brands by AI mention share are: Yamaha (6.9%), Brother (1.7%), Estes (1.3%), Roland (1.3%), Eastman (1%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about hobbies & creative arts?
GEOly estimates ~465,379 AI queries per month in this category across 711 buyer topics, led by “resonator guitars”.
Which sources do AI engines cite for hobbies & creative arts?
The most-cited domains are: reddit.com, musicradar.com, guitarworld.com, sweetwater.com, yamaha.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.