Category AI Visibility Report
Action Figures AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈47,136
Est. AI queries / month
12
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 12 buyer topics in Action Figures across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 47,136 AI queries per month.
- NECA leads the AI shelf with 8.3% of brand mentions, followed by Bandai S.H.Figuarts (7.7%) and McFarlane (5.2%). The top three hold 21.2% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “Star Wars action figures” (top keyword “star wars action figures action figures”, ~12,100 searches/mo).
- AI answers lean on reddit.com most (58.9% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | NECA | 767 | 8.3% |
| 2 | Bandai S.H.Figuarts | 710 | 7.7% |
| 3 | McFarlane | 478 | 5.2% |
| 4 | Hot Toys | 468 | 5.1% |
| 5 | Mezco | 413 | 4.5% |
| 6 | Mafex | 364 | 3.9% |
| 7 | Figma | 326 | 3.5% |
| 8 | Marvel Legends | 325 | 3.5% |
| 9 | Mattel | 249 | 2.7% |
| 10 | G.I. Joe | 234 | 2.5% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Star Wars action figures | ≈17,216 | star wars action figures action figures | 12,100 |
| Custom action figures | ≈15,312 | firestar toys | 6,600 |
| Military action figures | ≈14,608 | toy soldier | 14,800 |
| Sci-fi action figures | — | t13 action figure | 22,200 |
| Horror and monster action figures | — | fnaf action figures | 22,200 |
| Wrestling action figures | — | wwe action figures | 40,500 |
| Cartoon action figures | — | pokemon figures | 12,100 |
| 3D printed action figures | — | 3d printed action figures | 12,100 |
| Anime action figures | — | miku figures | 27,100 |
| Collector action figures | — | hot toys | 90,500 |
| Video game action figures | — | sonic the hedgehog figure | 8,100 |
| Superhero action figures | — | spiderman action figure | 27,100 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 521 | 58.9% |
| mattel.com | 50 | 5.6% |
| notjusttoyz.com | 31 | 3.5% |
| mcfarlane.com | 29 | 3.3% |
| figureshelf.com | 23 | 2.6% |
| figurepinner.com | 11 | 1.2% |
| onefigures.in | 11 | 1.2% |
| wwe.com | 10 | 1.1% |
FAQ
Which brands do AI assistants recommend most for action figures?
Over the last 30 days the top brands by AI mention share are: NECA (8.3%), Bandai S.H.Figuarts (7.7%), McFarlane (5.2%), Hot Toys (5.1%), Mezco (4.5%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about action figures?
GEOly estimates ~47,136 AI queries per month in this category across 12 buyer topics, led by “Star Wars action figures”.
Which sources do AI engines cite for action figures?
The most-cited domains are: reddit.com, mattel.com, notjusttoyz.com, mcfarlane.com, figureshelf.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.