Part of GEOly's "GEO / AEO Expert Watch" series — meet Kevin Indig, a quick map of their public work and where to follow them, with links to the original sources.
Who is Kevin Indig
Growth Memo is one of the strongest recurring research sources on AI visibility, SEO strategy, citations, and growth.
These experts focus on making AI visibility measurable and accountable to the business — moving from vanity metrics to citations, mentions, answer share and conversion. Their recurring focus areas include: AI search research, growth strategy, AI visibility.
What GEO / AEO practitioners can learn from Kevin Indig
- Rankings are no longer the finish line: in a zero-click, AI-answer world, being cited/recommended is closer to real influence than position alone.
- Define new KPIs: citation counts, share of mentions, answer share, AI-attributed conversions — you can only optimize what you can quantify.
- Tie it to the business: connect AI visibility to revenue, leads and branded search to justify sustained investment.
GEOly angle: Data-driven article on how marketers should measure AI visibility beyond rankings.
What it means for brands going global
For global-facing brands, stand up an "AI visibility dashboard" early: track citations and mentions on core questions, benchmark competitors, and try to tie it to store conversions. GEOly’s brand GEO audits are built around exactly this measurable frame.
Want to see how your own brand shows up across ChatGPT, Perplexity and Google's AI answers — and how you stack up against competitors? That is exactly what GEOly's brand GEO audit measures: citations, share of mentions and answer share, tracked over time.
Follow Kevin Indig
Meet more experts across GEO, AEO and agentic commerce in the .
