GEOly Research · 2026-09-04
Makeup Gift Sets: the brands and products ChatGPT recommends on gift prompts
No brand reaches 9%: the gift-set shelf is spread across heritage counters (Clinique, Benefit), clean-beauty names (RMS, ILIA, Westman Atelier) and value lines (Profusion, SHANY) at once.
- Cards
- 930
- Brand-matched cards
- 805
- Leader
- Clinique
Top brands
Share of brand-matched cards in this category on holiday-intent prompts.
| Brand | Share | Cards |
|---|---|---|
| Clinique | 8.1% | 65 |
| Profusion | 6.6% | 53 |
| Benefit | 5.2% | 42 |
| Natasha Denona | 4.2% | 34 |
| Westman Atelier | 3.5% | 28 |
| SHANY | 3.4% | 27 |
| RMS Beauty | 3.4% | 27 |
| ILIA | 3.2% | 26 |
Top products
Share of all cards in this category. The price is the mean minimum price read off the cards, not an offer price.
| Product | Share | Card price | Cards |
|---|---|---|---|
| Natasha Denona My Dream Pouch | 3.3% | $89 | 31 |
| Clinique Ready To Glow Skincare + Makeup Set | 2.7% | $65 | 25 |
| Westman Atelier The Lip Edition Set | 2.5% | $79 | 23 |
| Sephora Favorites Nude Energy Lip Kit | 1.7% | $42 | 16 |
| Charlotte Tilbury Pillow Talk Big Lip Plumpgasm Kit | 1.7% | $50 | 16 |
See your own brand on this shelf
GEOly tracks which products AI assistants recommend in your category, which sources they cite, and where the click goes — daily, across four engines.
Methodology
- Source: GEOly’s public shopping dataset. One row per ChatGPT shopping card from the weekly run of 2026-09-04, US-English prompts. 159,227 cards, 156,423 of them carrying a link domain.
- Holiday intent: a card counts as holiday-tagged when its topic’s own seasonality label contains "holiday". That is the prompt set’s label, not our reading of the prompt text. 4,320 prompts across 1,066 categories qualify.
- Brand shares: share of brand-matched cards within the category, deduped to one row per card by highest match confidence. Cards whose title matches no brand in our brand table are excluded, so the denominator is smaller than the card count — it is printed on every category page. Jewelry matches 35% of its cards; the electronics categories match 93–98%.
- Product shares: share of all cards in the category, grouped by normalised title. The price is the mean of the minimum price read off those cards, rounded to the dollar; it is a card-side reading and not an offer or a street price.
- All-intent comparison: the "all-intent" column is the same domain’s share on the full shelf of 695,137 linked cards from the same run, as published in our shopping shelf study. A blank means the domain is outside that study’s top 14.
- Limits: one engine (ChatGPT), one country (US), one weekly run. Shares describe that snapshot, not a trend. Brand matching is name-based, so a brand sold only under a retailer’s private label will be undercounted.
- How to cite: "GEOly, The AI gift shelf (2026), data from the ChatGPT run of 2026-09-04." Please link to this page. Re-use the tables freely with attribution.