# AI search and GEO statistics - Canonical: https://www.geoly.ai/geo-statistics - Last reviewed: 2026-11-02 Numbers for people writing about AI search, with the source, data period and publication date next to every figure. Updated monthly. ## AI search adoption How many people now get answers from AI assistants and AI search surfaces. - **800M+**: People use ChatGPT every week. - Stated by OpenAI CEO Sam Altman at DevDay, October 6, 2025. - Source:[TechCrunch](https://techcrunch.com/2025/10/06/sam-altman-says-chatgpt-has-hit-800m-weekly-active-users/) · published 2025-10-06 - **2B**: Monthly users of Google AI Overviews, available in 200 countries and territories. - Alphabet Q2 2025 earnings call, July 2025 (up from 1.5B in May 2025). - Source:[TechCrunch](https://techcrunch.com/2025/07/23/googles-ai-overviews-have-2b-monthly-users-ai-mode-100m-in-the-us-and-india) · published 2025-07-23 - **1B+**: Monthly active users of Google AI Mode. - Alphabet Q2 2026 earnings remarks by Sundar Pichai, July 22, 2026. - Source:[Google (The Keyword)](https://blog.google/company-news/inside-google/message-ceo/alphabet-earnings-q2-2026/) · published 2026-07-22 - **950M**: Monthly active users of the Gemini app; daily active users tripled over the past year. - Alphabet Q2 2026 earnings remarks, July 22, 2026. - Source:[Google (The Keyword)](https://blog.google/company-news/inside-google/message-ceo/alphabet-earnings-q2-2026/) · published 2026-07-22 ## Clicks and zero-click answers What happens to traffic when an AI summary answers the question on the results page. - **8% vs 15%**: Share of Google visits where users clicked a traditional result: 8% when an AI summary appeared, 15% when it did not. - Browsing data of 900 U.S. adults, March 1–31, 2025. - Source:[Pew Research Center](https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/) · published 2025-07-22 - **1%**: Share of visits to pages with an AI summary in which users clicked a link inside the summary itself. - Same Pew study, March 2025. - Source:[Pew Research Center](https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/) · published 2025-07-22 - **18%**: Share of Google searches in the study that generated an AI summary. - Same Pew study, March 2025. - Source:[Pew Research Center](https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/) · published 2025-07-22 - **−58%**: Lower average click-through rate for the top-ranking page when an AI Overview is present. - 300,000 keywords, December 2025 compared with December 2023. - Source:[Ahrefs](https://ahrefs.com/blog/ai-overviews-reduce-clicks-update/) · published 2026-02-04 ## AI-referred shopping AI assistants are becoming a shopping entry point, and the traffic they send behaves differently. - **+693.4%**: Year-over-year growth in traffic from generative AI tools to U.S. retail sites over the 2025 holiday season. - Adobe Analytics, November 1 – December 31, 2025. - Source:[Adobe](https://news.adobe.com/news/2026/01/adobe-holiday-shopping-season) · published 2026-01 - **+31%**: AI-referred visits converted 31% more than other traffic sources. - Adobe Analytics, 2025 holiday season. - Source:[Adobe](https://business.adobe.com/blog/ai-driven-traffic-surges-across-industries) · published 2026-01-12 - **Sep 29, 2025**: ChatGPT launched Instant Checkout, letting U.S. users buy from Etsy sellers in chat, built on the open Agentic Commerce Protocol co-developed with Stripe. - OpenAI announcement; Shopify merchants announced as coming soon. - Source:[OpenAI](https://openai.com/index/buy-it-in-chatgpt/) · published 2025-09-29 ## AI crawlers AI platforms read far more pages than they send visitors back to. - **70,900 : 1**: Anthropic crawl-to-referral ratio: HTML pages crawled per HTML page referral. Ratios across AI platforms ranged down to 0.1 : 1 (Mistral). - Cloudflare network data, June 19–26, 2025. Cloudflare notes the Claude app sends no Referer header, so the ratio may be overstated. - Source:[Cloudflare](https://blog.cloudflare.com/ai-search-crawl-refer-ratio-on-radar) · published 2025-07-01 ## GEOly research For our own analysis of which domains AI engines cite, read the citation study based on 212,156 AI citations. - [Read the AI citations study](https://www.geoly.ai/blog/ai-citations-research) - [How AI answers talk about brands (35M evaluations)](https://www.geoly.ai/research/ai-brand-perception) - [How to measure AI visibility: the metrics](https://www.geoly.ai/ai-visibility-metrics) ## How this page is maintained We include a figure only when the original publisher or a report quoting the original statement can be linked. Each figure keeps the period and sample stated by its source; we do not extrapolate. Figures are reviewed monthly and replaced when a newer edition is published. ## Citing this page > Cite the original source linked next to each figure. To cite this collection, use: "AI Search & GEO Statistics, GEOly, reviewed 2026-11-02, https://www.geoly.ai/geo-statistics".