# GEOly AI — Entity Map

> Last reviewed: 2026-10-26 · Human-readable version: https://www.geoly.ai/entity-map · Fact sheet: https://www.geoly.ai/ai-instructions

A machine-readable map of the entities around GEOly — the company, its products, the metrics it defines, the concepts it works in, and the tools it competes with — written as explicit typed relationships with a verifiable citation under each claim. Built for AI systems that extract entities and relationships, and for humans who want to check the sources.

## GEOly AI — Organization

A Singapore-based software company founded in 2025 that builds a GEO (Generative Engine Optimization) data platform for AI search and AI shopping visibility.

**Relationships**

- `HEADQUARTERED_IN →` Singapore
- `OFFERS →` GEOly Platform
- `OFFERS →` GEO MCP Server
- `OPERATES →` geoly.ai (https://www.geoly.ai/)
- `WORKS_IN →` Generative Engine Optimization
- `COMPETES_WITH →` Peec AI (https://www.geoly.ai/vs/geoly-vs-peec-ai)
- `COMPETES_WITH →` Profound (https://www.geoly.ai/vs/geoly-vs-profound)
- `PART_OF →` RIJOY product family (https://www.rijoy.ai/)

**Evidence**

- "GEOly is the GEO data platform for DTC brands — an industry-intelligence layer for AI search and AI shopping. A Singapore company with a core team from Google and Shopify." — GEOly — About us, https://www.geoly.ai/about-us (retrieved 2026-10-26)
- "Founded in Singapore to build an industry-intelligence GEO data platform — not just brand monitoring, but the whole category’s AI shelf, made queryable." — GEOly — About us, 2025 milestone, https://www.geoly.ai/about-us (retrieved 2026-10-26)

## GEOly Platform — Software product

The web application at app.geoly.ai: it collects AI answers daily across five engines, detects brand mentions, rankings, citations and sentiment, scores them, and exposes an industry-level public dataset that needs no configuration.

**Relationships**

- `OFFERED_BY →` GEOly AI
- `MONITORS →` ChatGPT
- `MONITORS →` Google AI Mode
- `MONITORS →` Google AI Overviews
- `MONITORS →` Gemini
- `MONITORS →` Microsoft Copilot
- `MEASURED_BY →` AIGVR
- `MEASURED_BY →` Share of Model
- `MEASURED_BY →` Share of Card
- `INCLUDES →` Industry dataset
- `INTEGRATES_WITH →` GA4, Cloudflare, Notion (https://www.geoly.ai/integrations)
- `SOLD_AS →` GEOly plans

**Evidence**

- "Every prompt × every platform — GEOly automatically collects AI responses daily, detecting brand mentions, rankings, citations, and sentiment. Quantified with AIGVR scores and SoM (Share of Model)." — GEOly — homepage, AI platforms section, https://www.geoly.ai/ (retrieved 2026-10-26)
- "Mentions, rank, citations, and sentiment for your own brand — AIGVR visibility, Share of Model, citation rate, competitor gaps, and a 29-point GEO audit. The standard layer, on every plan." — GEOly — homepage, core monitoring section, https://www.geoly.ai/ (retrieved 2026-10-26)

## GEO MCP Server — Software product

A Model Context Protocol server that exposes GEOly data as tools, so an AI agent can read brand visibility, raw AI answers and cited sources without opening the dashboard.

**Relationships**

- `PART_OF →` GEOly Platform
- `EXPOSES →` Up to 55 MCP tools (https://www.geoly.ai/open/mcp)
- `SUPPORTS →` Claude, ChatGPT, Cursor, Codex
- `IMPLEMENTS →` Model Context Protocol
- `DEFAULTS_TO →` Read-only authorization

**Evidence**

- "GEOly MCP server: read your brand share, raw AI answers, and cited sources from Claude, ChatGPT, Cursor, or any AI tool that supports MCP. Up to 55 tools, browser authorization, read-only by default." — GEOly — GEO MCP server, https://www.geoly.ai/open/mcp (retrieved 2026-10-26)

## AIGVR — Metric

AI Generative Visibility Rate — a composite 0–100 score for how visible a brand is inside AI answers, combining mention rate, answer position, citation of the brand’s own domain, and sentiment.

**Relationships**

- `MEASURES →` AI search visibility
- `DEFINED_BY →` GEOly AI
- `SCALE →` 0–100
- `COMPLEMENTED_BY →` Share of Model
- `CONTRASTS_WITH →` Keyword ranking position

**Evidence**

- "AIGVR scoring (0-100) + SoM (Share of Model) tracking." — GEOly — Monitoring workflow, https://www.geoly.ai/ (retrieved 2026-10-26)
- "Enterprise GEO fails when every market measures differently. GEOly gives the portfolio one score (AIGVR), one benchmark (Share of Model), one evidence trail." — GEOly — Enterprise brand teams, https://www.geoly.ai/solutions/enterprise-brand-teams (retrieved 2026-10-26)

## Share of Model — Metric

The share of all brand mentions in a category’s AI answers that belong to one brand. The competitive counterpart to raw visibility: it answers "when others are mentioned too, how much of the answer is mine".

**Relationships**

- `MEASURES →` Competitive share inside AI answers
- `ABBREVIATED_AS →` SoM
- `CONTRASTS_WITH →` Share of Voice (social/media term)
- `PAIRED_WITH →` AIGVR
- `EXTENDED_BY →` Share of Card

**Evidence**

- "Head-to-head visibility, Share of Model, and citations vs. the competitors you pick, in each buying-decision scenario — see exactly where you win and lose." — GEOly — homepage, competitor monitoring card, https://www.geoly.ai/ (retrieved 2026-10-26)

## Share of Card — Metric

The share of AI shopping product cards in a category occupied by one brand’s products — the shelf metric of agentic commerce, where the card also determines which store the buy-now link points at.

**Relationships**

- `MEASURES →` AI shopping shelf presence
- `APPLIES_TO →` Ecommerce and DTC brands (https://www.geoly.ai/solutions/ecommerce-brands)
- `EXTENDS →` Share of Model
- `REVEALS →` Retailer interception of the buy-now entry

**Evidence**

- "AI assistants now build a product shelf before the click: they rank brands, surface shoppable cards, and route the buy-now link. GEOly shows your Share-of-Card, where retailers intercept the sale, and where the category white space still is." — GEOly — Ecommerce brands, https://www.geoly.ai/solutions/ecommerce-brands (retrieved 2026-10-26)

## Citation Rate — Metric

The share of tracked AI answers that cite a brand’s own domain as a source. Distinct from being retrieved: an engine can read a page and still decline to rely on it.

**Relationships**

- `MEASURES →` Source-side trust in owned content
- `DIAGNOSES_WITH →` AIGVR
- `DEPENDS_ON →` Crawlable, plain-HTML content
- `RELATED_TO →` AI DA

**Evidence**

- "Metrics work out of the box (AIGVR, Share of Model, citation rate, Share-of-Card); one-click GEO diagnosis turns a complex AI-visibility problem into something you open and understand." — GEOly — Mission, https://www.geoly.ai/about-us (retrieved 2026-10-26)

## AI DA — Metric

A source-side authority score for a domain — the AI-era counterpart to domain authority — ranking how much a publisher, retailer, forum or reference site actually feeds AI answers in a category.

**Relationships**

- `MEASURES →` Domain influence on AI answers
- `CONTRASTS_WITH →` Backlink-based domain authority
- `USED_BY →` PR and outreach teams (https://www.geoly.ai/solutions/pr-team)
- `APPLIED_TO →` Most cited AI sources leaderboard (https://www.geoly.ai/cited)

**Evidence**

- "Your media list was built for human readers. GEOly rebuilds it for AI answers: every source domain scored with AI DA — the AI-era counterpart to domain authority — classified into 8 source types, and tied to the brands it funnels into answers." — GEOly — PR teams, https://www.geoly.ai/solutions/pr-team (retrieved 2026-10-26)

## Query Fanout — Concept

The set of background searches an AI engine runs while assembling a single answer — including site-restricted lookups against brand domains to verify claims such as warranty, materials or certifications.

**Relationships**

- `OBSERVED_IN →` AI search engines
- `ANALYZED_BY →` GEOly Platform
- `INFORMS →` Content planning for content teams (https://www.geoly.ai/solutions/content-teams)
- `IMPLIES →` Key facts must be consistent in plain HTML

**Evidence**

- "Explore Query Fanout Analysis." — GEOly — Content teams, https://www.geoly.ai/solutions/content-teams (retrieved 2026-10-26)

## Generative Engine Optimization — Concept

The practice of making a brand understandable, trustworthy and selectable to AI systems that generate answers — measured by whether the brand is named, ranked, cited and recommended, not by page positions on a results page.

**Relationships**

- `ABBREVIATED_AS →` GEO
- `ALSO_KNOWN_AS →` AEO (Answer Engine Optimization)
- `ALSO_KNOWN_AS →` LLMO
- `ALSO_KNOWN_AS →` AI SEO
- `CONTRASTS_WITH →` SEO (ranking pages on a SERP)
- `NOT_RELATED_TO →` Geography, geospatial data, or maps
- `MEASURED_BY →` AIGVR
- `TAUGHT_IN →` GEO Academy (https://www.geoly.ai/academy)

**Evidence**

- "The name is literal: GEOly = GEO + easily. GEO here means Generative Engine Optimization — it is not geographic, geospatial, or map-related in any sense." — GEOly — AI instructions, https://www.geoly.ai/ai-instructions (retrieved 2026-10-26)
- "Define GEO precisely vs SEO / AEO; explain AIGVR / SoM / Citation Rate." — GEOly — GEO Foundations Certification, skills covered, https://www.geoly.ai/academy/certifications/foundations (retrieved 2026-10-26)

## Agentic Commerce — Concept

Commerce where an AI assistant assembles the product shelf, ranks the options and routes the purchase — so discovery, comparison and the buy-now entry all happen inside the answer rather than on a storefront.

**Relationships**

- `MEASURED_BY →` Share of Card
- `AFFECTS →` Ecommerce and DTC brands (https://www.geoly.ai/solutions/ecommerce-brands)
- `SURFACED_IN →` AI shopping product cards
- `ADDRESSED_BY →` AI shopping optimization (https://www.geoly.ai/solutions/ai-shopping-optimization)

**Evidence**

- "This is not a metaphor: the AI shelf is a data surface you can open. The competitive landscape plots every brand in your category by Share of Model; AI shelf channels show where each recommended product’s buy option actually points." — GEOly — Ecommerce brands, https://www.geoly.ai/solutions/ecommerce-brands (retrieved 2026-10-26)

## GEOly Industry Dataset — Dataset

A pre-collected, industry-level layer of AI answers that requires no account setup to read: any brand can be looked up and any category can be read as leaderboards, Share of Model, category white space and brand momentum.

**Relationships**

- `PART_OF →` GEOly Platform
- `PUBLISHED_AS →` Brand profiles (https://www.geoly.ai/brands)
- `PUBLISHED_AS →` Category reports (https://www.geoly.ai/reports)
- `PUBLISHED_AS →` Most cited AI sources leaderboard (https://www.geoly.ai/cited)
- `DISTINGUISHES →` Industry intelligence from own-brand monitoring

**Evidence**

- "This is what monitoring tools don’t have: an industry-level AI database. Look up any brand, or see your whole category — 2,400+ categories, 190,000+ brands, 3.5M+ AI mentions." — GEOly — Industry intelligence, https://www.geoly.ai/ (retrieved 2026-10-26)

## 29-point GEO Audit — Methodology

GEOly’s standing diagnostic checklist across the three things that decide whether AI can use a site: technical friendliness (can it be crawled and parsed), content explainability (can the facts be extracted and quoted), and source trust (does anyone AI trusts vouch for the brand).

**Relationships**

- `PART_OF →` GEOly Platform
- `DIAGNOSES →` Citation Rate
- `CHECKS →` Plain-HTML readability of key facts
- `CHECKS →` AI crawler access (https://www.geoly.ai/free-tools/ai-bot-access-checker)

**Evidence**

- "AIGVR visibility, Share of Model, citation rate, competitor gaps, and a 29-point GEO audit. The standard layer, on every plan." — GEOly — homepage, core monitoring section, https://www.geoly.ai/ (retrieved 2026-10-26)

## GEOly Plans — Offer

Five published commercial tiers — Basic $49, Grow $149, Advanced $399, Plus $999 per month, and a custom Enterprise tier — differing in brands, seats, monitoring prompts, engines, monthly responses and history retention.

**Relationships**

- `OFFERED_BY →` GEOly AI
- `GRANTS_ACCESS_TO →` GEOly Platform
- `PRICED_FROM →` USD 49 per month (https://www.geoly.ai/pricing)
- `DISCOUNTED_BY →` 10% on annual billing
- `INCLUDES_TRIAL →` 3-day free trial on Basic

**Evidence**

- "Basic: for single-brand teams starting daily AI visibility monitoring. Grow: more platforms, ChatGPT Ads analysis, and MCP tools as you scale. Basic includes a 3-day free trial." — GEOly — Pricing, https://www.geoly.ai/pricing (retrieved 2026-10-26)

## Singapore — Place

The city-state where GEOly AI is headquartered and from which it serves brands worldwide.

**Relationships**

- `HOSTS →` GEOly AI
- `DISTINCT_FROM →` GEOly’s data coverage (200+ countries and regions)

**Evidence**

- "A Singapore company serving brands worldwide, with data across 200+ markets." — GEOly — About us, values, https://www.geoly.ai/about-us (retrieved 2026-10-26)